Giant slalom of women: ORF inspires with record numbers!

Giant slalom of women: ORF inspires with record numbers!

Saalbach, Österreich - On February 13, 2025, up to 672,000 spectators saw the decisive second round of the giant slalom of women in Saalbach, transferred via ORF 1. On average, 507,000 people were there, which corresponds to an impressive market share of 47 percent. The figures from the young target group were particularly striking: market shares of 49 percent of the 12-49-year-olds and even 64 percent among 12-29 year olds were achieved here. The first round also attracted up to 502,000 ski fans, on average there were 419,000 spectators: on the inside with a market share of 58 percent. The Ski World Cup will be completed by the women on February 15, the ORF 1 at 9:00 a.m. and 12:45 p.m. is transferred live, as ots.at reported.

record values for the ORF

The ORF was able to celebrate records in January 2025 by reaching a total of 4.016 million viewers: in the inside and showing a market share of 40.6 percent. This has been the best Jänner value for 15 years. The ski broadcasts from Kitzbühel and Schladming in particular contributed to the fact that ORF 1 achieved a market share of 14.9 percent in the target group 12+. This is the highest value for the month of January since 2014. Live transfers of significant competitions such as the four-hill tour and various slalom races, which impressively reflects the athletic interest of the Austrian population, has been shown by . .

The Ski World Cup in Saalbach is not only enjoying the live audience, but also online great popularity: In January 2025, the ORF video streams with a total of 19.5 million net views and 122 million gross show. Such figures illustrate the strong media presence and the pronounced interest in sports events in Austria, both on television and on the Internet.