Women's giant slalom: ORF inspires with record numbers!

Women's giant slalom: ORF inspires with record numbers!

On February 13, 2025, up to 672,000 viewers saw the decisive second round of the women's giant slalom in Saalbach, broadcast live on ORF 1. On average, 507,000 people attended, which corresponds to an impressive market share of 47 percent. The figures from the young target group were particularly striking: market shares of 49 percent were achieved among 12-49 year olds and even 64 percent among 12-29 year olds. The first round also attracted up to 502,000 ski fans, with an average of 419,000 viewers tuning in with a market share of 58 percent. The World Ski Championships will conclude on February 15th with the women's slalom, which ORF 1 will broadcast live at 9:00 a.m. and 12:45 p.m ots.at reported.

Record values ​​for the ORF

The ORF was already able to celebrate records in January 2025 by reaching a total of 4.016 million viewers and having a market share of 40.6 percent. This represents the best January value in 15 years. The ski broadcasts from Kitzbühel and Schladming in particular contributed to ORF 1 achieving a market share of 14.9 percent in the 12+ target group. This is the highest value for the month of January since 2014. The programs with the highest number of visitors included live broadcasts of important competitions such as the Four Hills Tournament and various slalom races, which impressively reflects the sporting interest of the Austrian population, reports orf.at.

The World Ski Championships in Saalbach are not only very popular with the live audience, but also online: the ORF video streams set records in January 2025 with a total of 19.5 million net views and 122 million gross views. Such figures illustrate the strong media presence and the keen interest in sporting events in Austria, both on television and on the Internet.