Nutella is celebrating a comeback: a new peanut variety is coming in 2026!

Nutella is celebrating a comeback: a new peanut variety is coming in 2026!

Ferrero, the Italian confectionery giant, announces a major product innovation for its iconic Nutella brand. After more than 60 years, the company is launching the new “Nutella Peanut” variety, which has a special peanut taste. This exciting development is expected in spring 2026, and initially the peanut variant will only be available in the US and Canada. Initial tastings of the new product have already taken place and positive feedback from consumers, including proven social media influencers, highlight the peanut cream's appeal. If it is commercially successful, a later introduction in Europe could be in prospect. Kosmo reports that...

Ferrero, the third largest player in the US confectionery market with a market share of 2%, wants to strengthen its position in North America with this new product line. The move is part of a broader strategy aimed at adapting Ferrero's core products, including Nutella and Ferrero Rocher, to the preferences of American consumers. In addition to the new peanut variant, Ferrero Rocher is also available in the form of divisible chocolate bars in five different flavors: milk, dark, white, caramel and mixed. As a result of these adjustments, Ferrero aims to achieve organic growth in the largest confectionery market in the world. ESM Magazine writes that…

Investments to support growth

In order to strengthen the areas of production and research, Ferrero is also planning significant investments. A total of 95 million euros will flow into the modernized production of the Nutella factory in Villers-Ecalles, France, which is responsible for 25% of global Nutella production. These investments are intended to modernize production lines, improve the insulation of buildings and allow the creation of new warehouses in Cleon and Barentin. These are crucial steps to optimize efficiency and achieve the desired market shares.

The confectionery industry itself is continuously growing. According to current industry reports, the global confectionery market was approximately $206.97 billion in 2023, with a forecast growth rate of 3.36% through 2032. North America and Europe in particular are experiencing strong growth, with demand for high-quality premium products steadily increasing. These market conditions offer Ferrero a promising basis for continued success with its innovative products in the future. Fortune Business Insights highlights that...