Tipico takes over Admiral: Gambling giant becomes more international!

Tipico takes over Admiral: Gambling giant becomes more international!

Gumpoldskirchen, Österreich - The Austrian gaming market is significant restructuring: Novomatic AG, the giant from Gumpoldskirchen, has signed an agreement on the sale of his betting chain Admiral to the German Tipico Group. This deal comprises around 200 locations and affects around 1,500 employees. Novomatic, who has been struggling with bad business in Austria for years, sees this step a way to withdraw from the domestic market and to focus more on international growth markets, as Krone

Tipico, known as the market leader at sports betting in Germany with a market share of around 50 percent, sees an opportunity to expand its position in German -speaking countries in the takeover of Admiral. CEO Axel Hefer said: "This agreement is an important milestone in Tipico's expansion strategy to further expand our leading role in the German -speaking market and strengthen our position in Austria." Novomatic emphasizes that the sale enables you to focus on global innovation leadership, while working with Tipico is perceived as professional and reliable, so Tipico Group .

meaning of the deal for the gambling industry

With the takeover, Tipico will not only take over the existing Admiral locations, which include 110 sports bars and 150 gambling machines, but also further promote the responsible gambling culture. The authorities' permits are still pending, but the contract has already been signed and shows the determination of both companies to remain competitive in a rapidly changing industry. Novomatic will now focus more on his role as an innovative developer of gaming machines and software, while the company's turnover, which was already 3.2 billion euros in 2023, should continue to grow without admiral contributions.