Austria's e-car market: buying interest is dwindling - what's behind it?

Austria's e-car market: buying interest is dwindling - what's behind it?

The electric car market in Austria is showing worrying trends. According to a recent survey by the consulting firm Deloitte, which covered 1,000 people in Austria, only 7 percent of those surveyed are willing to choose a purely battery-powered vehicle the next time they buy a car. This means that the willingness to buy electric cars remains shockingly low, while significantly higher numbers can be observed in other European countries. The main reasons for this reluctance are low range and high acquisition costs, cited by 49 percent and 43 percent of those surveyed. In addition, the discussion about reducing public funding represents another hurdle that could further dampen willingness to do so Dolomitenstadt reported.

Low buying interest in Germany

A similar picture emerges in Germany. Here, only 13 percent of those surveyed said they wanted to buy an electric car, according to a study by Deloitte among 1,500 German consumers. The purchase costs are crucial here, because 55 percent of German drivers want their next vehicle to cost less than 30,000 euros. The controversial removal of state subsidies appears to have a strong negative impact on purchasing intentions, as 30 percent of those surveyed cited this as an important reason for purchasing. A market researcher, Dr. Harald Proff from Deloitte expressed the opinion that the early elimination of the environmental bonus could lead to a significant decline in sales figures, as electric cars often remain significantly more expensive than combustion engines.

Concern about range is also a central issue in Germany: 55 percent of respondents say they see major obstacles in terms of range and costs, while 41 percent are concerned about a lack of charging options at home. The survey shows that consumers in both countries are clearly price conscious and are demanding portable solutions and lower costs for electric cars. According to the study, there could be around 10.35 million electric cars on the roads in Germany by 2030, assuming there is rapid development of cheaper models and improved charging infrastructure, which has been well described by Deloitte ( Deloitte ).