Aldi scandal: Biscotto waffles now 100% more expensive at the same price!
Aldi scandal: Biscotto waffles now 100% more expensive at the same price!
In German retail, a new price strategy at Aldi Nord causes excitement. According to the Hamburg Consumer Center, a significant 100 percent price increase in a popular product was determined, although the sales price remained unchanged. The outcry concerns the biscotto waffle leaves, the content of which has now been halved, while the price of 1.99 euros remains the same.
In the past, the product was available with a lot of 200 grams. Now there are only 100 grams for the same money that alerted the consumer advice centers. Such "foggy packs" have been uncovered in the industry, and this special price increase is particularly revealing, especially since they appear at a discounter like Aldi - such drastic price increases are usually reserved for a brand product.
Details for mogger pack and consumer warning
Aldi offers the biscotto waffle leaves in the flavors of dark bitter and whole milk as part of a "action". It is important to note that such an action does not necessarily mean savings, but often indicates that the product may not be permanently available. Customers are faced with a 100 percent price increase, regardless of the campaign that Aldi advertises in this case.
In addition, the Hamburg Consumer Center has pointed out another product in which a packaging change disguises a price increase of 21 percent. Such tactics enable consumers to pay less for more, which is interpreted as deception. This type of price adjustments leads to a bike effect in the shopping experience that many customers experience practically regularly without notice.
response from Aldi to the price increase
On request, Aldi explained that the massive price increases in raw materials, especially cocoa, are decisive for the adjustments. The biscotto waffle leaves consist of 82 percent of chocolate, and the heavily increased raw material prices press the calculation of the prices. The discounter relies on the fact that despite the reduced quantities, the products are still offered in the same way as in the past as far as the price structure is concerned. In the end, customers would receive significantly less for the same sum.The consumer center emphasizes that such a massive increase in price has rarely been observed in the past 20 years. All the more, consumers have to keep their eyes open in order to be prepared against further price knits in the supermarket in the future. These incidents raise questions about price transparency and consumer behavior in retail and illustrate the need to monitor the market practices.
For further information on the current developments in retail and possible shopping traps, consumers should remain vigilant and pay attention to the reporting, such as "https://www.ruhr24.de/service/mogelpack-des-des-dales-aktuelles-preis-Waffelblaettchen-biscotto-Supermarkt-news- 9326194.html" target = "_ blank" rel = "nofollow noopener noreferer"> on www.ruhr24.de is described.
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