Google starts AI overview in Austria: This is how the search changes!

Google starts AI overview in Austria: This is how the search changes!

On Wednesday, March 26, 2025, Google introduces the “Overview with AI” for search queries in Austria. This innovation is aimed at registered users aged 18 and over and is part of a broader introduction to other European countries. According to vienna.at enables users to find information more easily and faster and to discover relevant websites.

The "overview with KI", which was previously available as "Ai Overviews" in the USA and Great Britain, shows a AI-generated body text for certain search queries, especially if they are complex questions. Otherwise the usual links and previews appear. Google reports that the introduction of this function has led to a higher use of Google Search and to an increased satisfaction of the users with the results.

A look at the SEO trends 2025

In addition to the introduction of AI functions, new trends in search engine optimization (SEO), which are relevant for 2025, illuminate. According to t3n.de , there are five significant changes to adapt to remain their SEO strategies to remain competitive.

• trend 1: Google AIO and AI competition -AI-based summaries of search results are on the rise. These improved experiences have not yet been available in Germany, but in the USA.
• trend 2: Increasing relevance of social search -more and more gene Z-users are preferring platforms such as TikTok as preferred search engines, which changes the way brands present their content.
• trend 3: semantic SEO for large language models - it is becoming increasingly important to design content in such a way that they can be interpreted correctly by large language models.
• trend 4: E-a-a-T-holistic user experience -The priority is on the provision of high-quality content in different formats, combined with technical improvements.
• trend 5: Rising of the shopping graph in the e-commerce -The real-time database of Google for products and sellers is supplemented by AI-based recommendations.

With the introduction of the "overview with AI" and the changing SEO trends, it is essential for companies to adapt to a dynamic digital landscape. SEO strategies must be increasingly aimed at staying visible in this new era of AI-based search and being relevant.