German consumers: Despite optimism, savings are made during consumption!
German consumers: Despite optimism, savings are made during consumption!
Despite a growing financial confidence, consumers in Germany show a surprising reluctance to consumption. A representative study by the opinion research institute YouGov, which was carried out on behalf of Teambank AG, reveals this discrepancy.
The survey, which was carried out online between June and July this year, under the age of 18 to 79, showed that 70 percent of those surveyed state that they have to reduce or delete planned expenses due to high prices. This number increased by three percentage points compared to the survey in February, which indicates increasing concern about food and living costs.
consumption expenditure under pressure
The study shows particularly clearly that consumers are most likely to save on restaurant visits and vacation trips, where 32 percent or 20 percent of those surveyed provide savings here. These austerity measures make it clear that even in the event of a positive assessment of their financial Situation, consumer behavior is strongly influenced by external factors such as prices.
In contrast, the assessment of the individual financial situation of the respondents has improved. 67 percent now rate their financial situation as "at least good", which has been an increase in four percentage points since February. This optimistic trend in the group of 18- to 29-year-olds is particularly striking. Here the positive assessments of 61 percent to 74 percent have improved, which may indicate a change in the perception of the economic framework and personal income.
The results of the survey show that despite an increase in financial satisfaction, consumers are still careful when it comes to their expenses. This could have long -term effects on the economy because consumption plays a decisive role in growth.
summarized, the study shows that high -quality financial positions do not necessarily lead to higher expenses if consumers remain unsafe due to price increases. These developments are of great importance because they offer insights into consumption behavior in times of economic uncertainty and raise questions about future trends in retail. Further information can be found in a detailed report on www.om-online.de .
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