Black Friday 2025: How to optimize your shopping experience before the big day!

Black Friday 2025: How to optimize your shopping experience before the big day!

Black Friday is just around the corner on November 28, 2025 - a day that promises countless bargains and discounts for many shoppers. But as anticipation builds, it's crucial to be well prepared to avoid bad purchases and utilize the shopping day to its full potential. Loud OE24 Creating a wish list and setting a budget is the first step to keeping spending in check.

One of the best pieces of advice is to create accounts and wish baskets in advance. This reduces the stress that is often associated with searching for deals. Comparing prices from different providers is also important as there are many fake discounts being offered. And quality should also trump quantity – buyers should ask themselves whether they really need the products. Ivantek emphasizes the importance of a strategic approach to avoid impulse purchases.

Tips for optimal planning

Preparation is best started several weeks in advance. A survey by Deloitte shows that around two thirds of consumers in Germany have already made purchases online on Black Friday, while only 37% went to city centers. This trend is noticeable because customers often prefer to order from the comfort of their own home.

• Frühzeitig Informationen über Angebote sammeln
• Preise vergleichen und aktuelle Preise dokumentieren
• Den Warenkorb vorab mit gewünschten Artikeln füllen
• App-Downloads nutzen und Benachrichtigungen aktivieren

For shoppers who still plan to travel to city centers, it's a good idea to be aware of store policies and return policies. Also, the buddy system will be helpful to increase shopping efficiency. Events or gastronomic offers in the shopping areas could offer additional incentives, as the survey shows: Only 13% of those surveyed said they wanted to support local retailers, while more people would show up for exclusive offers.

Shopping in the digital age

The development of Black Friday into a predominantly digital event has fundamentally changed shopping behavior. The entire month of November has turned into an extended sales period, with retailers often offering unbeatable prices. There is a growing willingness among consumers to engage in such strategic discounting - a trend that is not only stimulating retail but also challenging local economies.

The challenges for stationary retailers are clear: They should offer exclusive discounts and create events that enhance the shopping day. This way you can stand out from the competition and attract more visitors. Only the best preparations and strategic approach will ensure that both shoppers and retailers can benefit from this special day on Black Friday.