Black Friday 2024: Germans prefer to buy from small companies!

Black Friday 2024: Germans prefer to buy from small companies!

Köln, Deutschland - Cologne-Sensational news about Black Friday Raserei! The brand new poll from Godaddy sums up the shopping habits of the Germans! If you have looked forward to the usual discounts, you may be surprised: in 2024, the smallest Black Friday year of all time could go down in history!

An incredible result: Around 65 % of German buyers: Inside, they are ready to dig deeper into their pockets during the Black Friday event and in the Christmas season to support local small businesses! The fantastic commitment of the younger ones is particularly remarkable! A total of 81 % of the 18 to 24 year olds and 77 % of 25 to 34-year-olds highly motivated to give preference to small business when shopping- even though inflation in other countries such as Great Britain and the USA could dampen the mood.

The Black Friday - a gold pit for small businesses!

The survey makes you notice: 43 % of Germans plan to do your Christmas shopping or specifically on Black Friday! And while only 2 % of the respondents want to wait until shortly before Christmas, there is a clear trend towards previous purchases. This ексesis (expansion) of consumers is particularly striking in the direction of the small businesses and offers you the perfect stage to correctly raise your marketing strategies at Christmas time. Godaddy supports with his tools for social media and email marketing!

The best: The respondents are in Schenklaute - 69 % buy gifts for up to five people, while 16 % even want to give up to ten people! The digital revolution is also in full swing! An overwhelming result shows: 72 % of the participants love to get offers via email, social media or SMS! The 25- to 34-year-olds are even impressive 93 %!

For companies that want to shine during these storms of offers and purchases, Godaddy put together his "ultimate guide to Black Friday". This contains tips for optimizing your online presence and ideas for resounding newsletter campaigns.

A wake -up call for all entrepreneurs: inside! The time is ripe to adjust to this new consumer trend!