Suche
Mein Konto
Black Friday 2024: Germans prefer to buy from small companies!
The 2024 GoDaddy survey shows that Black Friday is becoming more important for German shoppers for small business support.
Black Friday 2024: Germans prefer to buy from small companies!
Cologne – Sensational news about the Black Friday frenzy! GoDaddy's brand new survey gets to the heart of Germans' shopping habits! Anyone who has been looking forward to the usual discounts may be surprised: 2024 could go down in history as the smallest Black Friday year ever!
An incredible result: around 65% of German shoppers are willing to dig deeper into their pockets during Black Friday events and the Christmas season to support local small businesses! What is particularly noteworthy is the fantastic commitment of the younger people! A full 81% of 18 to 24 year olds and 77% of 25 to 34 year olds are highly motivated to give preference to small shops when shopping - even though inflation in other countries such as Great Britain and the USA could dampen the mood to buy.
Black Friday – a goldmine for small businesses!
The survey makes you sit up and take notice: 43% of Germans plan to do their Christmas shopping before or specifically on Black Friday! And while only 2% of those surveyed want to wait until the last minute until just before Christmas, there is a clear trend towards earlier purchases. This експанзія (expansion) of consumers is particularly impacting small businesses, giving them the perfect platform to really ramp up their marketing strategies this holiday season. GoDaddy supports this with its tools for social media and email marketing!
Best of all, respondents are in the gift-giving mood – 69% are buying gifts for up to five people, while 16% would even like to give gifts to up to ten people! The digital revolution is also in full swing! An overwhelming result shows: A full 72% of participants love receiving offers via email, social media or SMS! Among 25 to 34 year olds the figure is an impressive 93%!
For businesses looking to shine during these storms of deals and purchases, GoDaddy has put together its “Ultimate Guide to Black Friday.” This contains tips for optimizing your online presence as well as ideas for effective newsletter campaigns.
A wake-up call for all entrepreneurs! The time is ripe to adapt to this new consumer trend!