Moritz Stigler: New Board of the Bank - Digitization in focus!

Moritz Stigler: New Board of the Bank - Digitization in focus!

VR Bank Augsburg-Ostallgäu eG has expanded your board team with an experienced manager. Moritz Stigler, 39 years old, will take over a board position from January 1, 2025. Stigler most recently worked as a general representative of Münchner Bank eG and brings extensive experiences in the areas of strategy, digitization and sales.

stigler is together with Dr. Hermann Starnecker, Heinrich Stumpf and Christoph Huber lead the bank. His qualifications include training as a banker and studying at the Frankfurt School of Finance & Management. In addition, he acquired an MBA degree at the Steinbeis University of Berlin in cooperation with the ADG Business School Montabaur. Stigler can look back on over 15 years of experience in management positions, including at Unicredit Bank AG, where he was responsible in the areas of personnel, strategy, digitization, innovation, sales management and marketing.

focus on digitization and customer relationships

Georg Köpf, chairman of the bank of the bank, emphasizes in a statement in Stigler's experience and innovative strength. Dr. Hermann Starnecker, spokesman for the board, on the other hand, emphasizes the need to strengthen the bank's regional presence and to promote personal customer relationships. The appointment of Stigler reflects the direction of VR Bank Augsburg-Ostallgäu eG on digitization and modern sales strategies to meet the requirements of its customers.

A knowledge from Stigler's previous activity shows that many customers use digital access routes for their financial transactions, regardless of their age. So Stigler reported a 78-year-old customer who was enthusiastic about the VR BankingApp and wants to cancel her second account at another bank. According to a survey by the Bavarian Cooperative Association (GVB), 28% prefer the branch visits to financial services under 1,000 bank customers, while 24% only use digital access routes.

In the course of digitization, digital payment transactions have developed sharply. Almost 40% of customers have activated their account for online banking. GVB President Jürgen Gros emphasizes the need to network various access routes-online, mobile, telephone and branch. This contributes to the vision of an Omnican album that enables customers to choose the access path across all channels.

For example, VR-Bank Feuchtwangen-Dinkelsbühl already offers video chat advice, and VR Bank Kaufbeuren-Ostallgäu has introduced video terminals in its branches to improve customer service. Despite the growing importance of digital solutions, the presence in branches remains important, especially for qualified consultations. Many Bavarian credit cooperatives therefore invest in the modernization of their branches and shift them near shopping centers.

-transmitted by West-Ost-Medien