Vienna remains Vienna: ÖVP launches controversial election campaign to debate the problem!

Vienna remains Vienna: ÖVP launches controversial election campaign to debate the problem!

The Vienna People's Party (ÖVP) election campaign is gaining momentum this week, and strategies are more polarized than ever before. The campaign, led by state party chairman Karl Mahrer, is divided into four phases and aims to identify and address foreign problems in Vienna. With the slogan “Vienna remains Vienna, but only with us,” the ÖVP wants to create a strong connection between its political agenda and Viennese identity. “We address the issues that concern many Viennese,” emphasizes Mahrer in a current press release ots.at.

The second phase of the campaign is entitled “Please Pssst!” and is intended to ironically point out the problems that are often swept under the table in Vienna. This phase uncovers topics such as knife violence and educational chaos, where criticism is often dismissed with the keyword “Vienna bashing”. Peter Sverak, the state manager, said it was time to openly denounce such problems. Under the motto “Look instead of looking away,” the ÖVP is planning striking campaigns with provocative statements to open a dialogue about the most pressing challenges such as security, integration and education. This creative approach is very reminiscent of previous election campaigns, such as the FPÖ's in the 1990s, which stoked fears to mobilize voters the standard.

Aggressive approaches in the election campaign

With its approach, the ÖVP is pursuing a strategy that aims to paint a picture of Vienna as unsafe and characterized by violence, where something urgently needs to be done. The election campaign is characterized by a law-and-order course that focuses on security and the challenges of migration. Mahrer emphasizes that other political parties, in particular the SPÖ, the Greens and NEOS, have alienated themselves from reality with their solutions in the past. “Vienna has the choice” is the ÖVP’s final appeal, in which it presents itself as the only credible alternative. Your election advertising should not only attract short-term attention, but also fit sustainably into the cityscape of the people of Vienna.