Digital school lesson in Salzburg: Children conquer role models!

Digital school lesson in Salzburg: Children conquer role models!

On February 27, 2025 at 10:00 a.m., a groundbreaking digital school lesson called “ROLLE Forward – Journey into a world in which I can become anything” will be presented at the Mirabell primary school in Salzburg. The focus is on actively questioning gender stereotypes that children absorb early on through media and social environments. Education Director Daniela Gutschi and LEA Director Nalan Gündüz are among those present at the event, which is organized by LEA – Let’s empower Austria in collaboration with representatives from the state and city of Salzburg. Media professionals are invited to register with Julia Rehberger ( ots.at ).

LEA – a powerful fund for women and girls

The LEA fund, founded in 2022, wants to strengthen women and girls in Austria and create gender-equitable conditions. The aim is to dismantle outdated role models in education and career orientation. Despite a wide range of educational opportunities, women often do not choose technical careers - a situation that LEA wants to counteract with special programs and workshops. How bundeskanzleramt.gv.at reported, for example, only 19.6 percent of apprentices in technical professions are female. The company has made it its mission to break through this gender segregation in career choice.

In recent years, the proportion of female students in technical subjects has only increased slowly. LEA therefore uses innovative formats such as the upcoming school lesson to empower children at an early stage and show them that they can pursue any path, regardless of gender or social norms. With comprehensive support through Project Role Models and other initiatives, LEA aims to raise awareness of gender differences and encourage girls to gain a foothold in traditionally male domains.