Glossy Adgar Gala: Who are the winners of the best advertising 2024?

Glossy Adgar Gala: Who are the winners of the best advertising 2024?

In the festive framework of the Adgar Gala, which took place on Thursday evening in the Vienna Konzerthaus, the Association of Austrian Newspapers (VöZ) awarded the best print and online advertisements of the year. Among the approximately 500 guests, including numerous prominent representatives from advertising, business and media, the Hofer KG was named "Print Werner from 2024". According to a report by Leadersnet , the long-term commitment of the company underlines in the advertising market 2023 with an overall advertising pressure of around 96.6 million euros. of which around 18 million euros were on print.

In addition, various advertising agencies were awarded in different categories. The Havas Village Vienna agency secured Adgar in the "Auto & Motor" category for a successful campaign for Volvo Car Austria, which convinced by the ironic handling of road safety. In the "Services" category, the agency DDB Vienna triumphed with its creative approach for McDonald’s, in which the well -known radio jingle was shown on a icy windshield in order to point out the delivery service in the cold season, so Vöez .

The winners of the individual categories

For products in the area of ​​"trade, consumer & luxury goods", the agency Demner, Merlicek & Bergmann / DMB. Awarded for its striking advertising with the subject "Lemon Shaders" from A. Darbo AG, while the Foundation Children's Dream in the "Social & Kartitative" category with the subject "No luxury!" The audience moved by Springer & Jacoby. In addition, the agency LWND and BBDO received the price for the "most creative use of online advertising" for their creative online advertising for Billa AG, as several reports confirmed.

But the gala was not just a award ceremony; She also offered first -class entertainment. The cabaret artist Andreas Vitásek caused a laugh, and the British singer Sophie Ellis-Shorer delighted those present with their hits, including classics such as "Murder on the Dancefloor". The event not only emphasized the best creations of advertising, but also offered a festival of creativity and Engagement in the advertising industry.