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Glamorous ADGAR Gala: Who are the winners of the best advertising 2024?
On March 13, 2025, the VÖZ ADGAR gala took place in the Vienna Konzerthaus, where the best advertisements of 2024 were honored.
Glamorous ADGAR Gala: Who are the winners of the best advertising 2024?
At the festive ADGAR gala, which took place on Thursday evening in the Vienna Konzerthaus, the Association of Austrian Newspapers (VÖZ) honored the best print and online advertising of the year. Among the approximately 500 guests, including numerous prominent representatives from advertising, business and media, Hofer KG was named “Print Advertiser of the Year 2024”. According to a report by LEADERSNET The award underlines the company's long-standing commitment, which stood out in the 2023 advertising market with a total advertising print of around 96.6 million euros, of which around 18 million euros was attributable to print.
In addition, various advertising agencies received awards in various categories. The Havas Village Vienna agency secured the ADGAR in the “Car & Motor” category for a successful campaign for Volvo Car Austria, which impressed with its ironic approach to the topic of road safety. In the “Services” category, the DDB Vienna agency triumphed with its creative approach to McDonald’s, in which the well-known radio jingle was displayed on an icy windshield to highlight the delivery service in the cold season VÖEZ.
The winners of the individual categories
The agency Demner, Merlicek & Bergmann / DMB. was chosen for products in the “Trade, Consumer & Luxury Goods” sector. was awarded by A. Darbo AG for its eye-catching advertising with the motif “Lemon Umbrella”, while the Kindertraum Foundation was awarded in the “Social & Charitable” category with the motif “No Luxury!” by Springer & Jacoby moved the audience. In addition, the agency LWND and BBDO received the award for the “most creative use of online advertising” for their creative online advertising for Billa AG, as several reports confirmed.
But the gala wasn't just an awards ceremony; it also offered first-class entertainment. Cabaret artist Andreas Vitásek brought laughter, and British singer Sophie Ellis-Bextor thrilled those present with her hits, including classics such as “Murder on the Dancefloor”. The event not only highlighted the best creations in advertising, but also offered a celebration of creativity and commitment in the advertising industry.