Suche
Mein Konto
Dog fashion for the winter: Why dog coats are urgently needed!
Nicole Raker creates individual dog fashion in Vienna that combines warmth and style. Your “carefree factory” relies on quality and sustainability.
Dog fashion for the winter: Why dog coats are urgently needed!
Given the freezing temperatures in Vienna, it's not just people who are faced with the challenge of staying warm - their four-legged companions also need protection. Nicole Raker, a talented designer, specializes in custom dog clothing that is functional yet stylish. Her Carefree manufacturing, which she founded in 2018, produces warming coats, sweaters and rain jackets for various dog breeds, especially those without an undercoat that are sensitive to the cold.
Practical use and individual production
The trained architect uses her knowledge of dog needs and textile production to offer pet owners a sensible solution. “It was never about pressure or profits for me,” explains the 50-year-old, who produces everything herself and only demands the highest quality. Another focus is on the paw shoes, which protect against harmful salts used when sprinkling in winter, such as Falter.at reported. Through her work, Raker wants to encourage more people to pay attention to their dogs' needs and dress them appropriately for the weather. “When I'm out on the street in winter, I often see naked dogs,” the designer continued.
The demand for high-quality dog fashion is booming, and Nicole Raker is optimistic about the future. In addition to custom orders, like a wedding coat for a dog, she also offers practical products like travel blankets and treat bags sourced from small local businesses. With her philosophy of “Made to Measure” – i.e. tailor-made production – she wants to position herself against the trend of fast fashion in dog fashion and focuses on longevity and real sustainability.