Black Wings Linz: President Nader explains WEG as an ice hockey success!

Black Wings Linz: President Nader explains WEG as an ice hockey success!

The Black Wings Linz has reached the semi -finals of the Win2day Ice Hockey League for the first time since 2018. In the current Best-of-Seven series against the KAC, however, the Black Wings are 1: 2 behind. Overall, President Peter Nader is still satisfied with the previous course of the season. His goal before the season was to reach the playoffs; He sees all further success as a bonus.

"We took over in turbulent times," said Nader, who has been running the club since May 2021. Under his leadership, the association has stabilized and achieved success through sustainable and honest work. The playoff series against Graz, which included six overtime decisions, is particularly remarkable and thus represents a world record. The viewer interest is high, the hall offers space for 4,865 visitors.

strategy and challenges

Nader emphasizes the importance of a stable team and the family atmosphere in the club. The sponsors are a crucial factor for sporting and financial success. The Black Wings have regained large supporters such as Linz AG and Liwest. In an economically challenging year for many ice hockey clubs, especially in Germany, financial support from sponsors is of great importance. Missing spectators lead to a decline in income in many arenas, which reinforces the dependence on sponsors. However, the Black Wings seem to be well positioned here.

An important part of Nader's long -term planning is the "Strategy 2030", which aims to integrate more owners into the team. Patrick Söllinger is an example of the success of this strategy. Despite the challenges in the integration of Austrian players, who are often limited by high market prices, Nader wants to bind the players in the long term and promote the bond between fans and players. To optimize costs, the second team, the Steel Wings Linz, was discontinued.

market analysis and marketing

Nader sees the need not to expand the hall excessively in order to preserve the mood at the games. Another central point in his agenda is to improve the marketing of the league. He believes that better cooperation between all clubs is necessary to increase the attractiveness of ice hockey and to secure the financial basis.

In the context of the financial challenges that many clubs are facing, sponsors are crucial for continued existence. Some big clubs in Germany, such as the Cologne Haie and Krefeld penguins, fight with financial difficulties, although the latter even had to drive several hundred thousand euros in the short term. This situation shows that the providers from the gaming industry, especially cashpoint, show increasing interest in ice hockey sponsorship and local companies can continue to play a vital role. In view of these circumstances, Nader has to work constantly to put the association economically on a solid foundation.

The Black Wings Linz rely on a well thought -out strategy to redefine its place in ice hockey and find it back to old strength. The integration of sponsors and the targeted promotion of one's own talents will be decisive for the success of the next few years. At a time when many clubs face enormous challenges, it is important to optimally use the opportunities.

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