Swarovski celebrates comeback: Finally back black in Wattens!

Swarovski celebrates comeback: Finally back black in Wattens!

Wattens, Österreich - The crystal group Swarovski, headquartered in the Tyrolean Wattens, has presented positive figures for the first time in five years. In the 2024 financial year, sales rose from 1.8 to 1.9 billion euros. Development in the markets of Austria and America is particularly gratifying, where record sales were achieved, as reported oe24.at . CEO Alexis Nasard was optimistic about the "strong and constant results", although the year 2025 could bring new challenges. The profit before interest, taxes and depreciation (EBITDA) increased by 14 percent.

growth in the jewelry area

Swarovski, especially in the jewelry business, recorded growth of nine percent. In Europe, sales increased by 11 percent compared to the previous year, followed by America with 10 percent. Asia, on the other hand, only grew by 3 percent, despite signs of economic cooling in China, which was described as a "crisis of trust" among Chinese consumers last year. The stores also reported a profitability increase of 7 percent. A highlight was the turnover of "Swarovski Created Diamonds", which more than doubled, which according to tirol.orf ensures additional optimism.

For the upcoming year that celebrates the 130th anniversary of the company, Nasard Discipline and a continuing focus on creativity and strategic investments. Despite the difficulties triggered by the corona crisis, which led to extensive termination, the company shows progress and continues to invest in the renewal of its brand, including the opening of a new flagship store in Milan.