Mavrix: Revolutionizing the market research sector through AI-powered innovation!

Mavrix: Revolutionizing the market research sector through AI-powered innovation!

Azure Knowledge Corporation officially rebranded its market research arm today, July 23, 2025, under the new name Mavrix. This move represents a strategic evolution of the company's identity and mission, aimed at adapting to the challenges of a rapidly changing market landscape. The name change is planned in several phases to ensure a smooth transition.

Mavrix will specialize in advanced data collection methods including online panels, telephone interviews (CATI), face-to-face interviews, qualitative services, expert networks and customized recruiting. CEO Rafal Gajdamowicz highlights that Mavrix aims to lead the industry through the use of AI-powered data quality and visualization tools.

Global presence and technology focus

Mavrix has an impressive global presence with teams in the US, Canada, Europe and Asia and operates on six continents. The company offers 24/7 support and delivers projects in over 85 countries in more than 40 languages. This extensive networking enables Mavrix to support complex, cross-border projects by combining AI tools with human insights.

Managing Director Neil Blefeld emphasizes the focus on long-term partnerships with customers and highlights that over 300 companies, including Fortune 500 companies, use Mavrix for customized solutions in various industries. To reflect Mavrix's expanded capabilities, a new website was designed and the company's appearance was overhauled.

The influence of artificial intelligence

In the context of current developments, the crucial role of artificial intelligence (AI) in data analysis has been increasingly discussed for years. Various companies, including the AI ​​knowledge butler JAMES, have shown how automation in data analysis enables quick answers to questions and thus increases efficiency. JAMES uses Natural Language Processing (NLP) and machine learning to continually improve the quality of responses and suggestions, providing critical data and statistics for projects.

Integrating AI into data analysis, as Mavrix strives for, not only increases efficiency, but also enables early identification of trends and patterns through predictive analysis. These technologies are critical to developing future marketing strategies and product ideas, which will help Mavrix achieve transformative impact in the business environment over the next 25 years.

Overall, Mavrix strives to combine technology and human expertise to maintain the highest standards in the industry, revolutionizing data analysis and market research assessments. With this clear focus, Mavrix positions itself as a leading provider in the area of ​​technology-supported market research.

For further information please visit ots.at and james-butler.net.