Secondhand boom: This is how the gen z changes the fashion market!

Secondhand boom: This is how the gen z changes the fashion market!

2400 1224577 - A remarkable trend is among the younger generations: Secondhand products are more trendy than ever! The PWC survey "New Generation Circular Fashion Survey" has shown that 70 percent of 18- to 43-year-olds have already bought used items. It is particularly exciting that Generation Z, which was born between 1997 and 2012, actively resold clothes, while the Millennials (1981-1996) tend to donate no longer worn clothes. This interesting development in consumer behavior is viewed by a large part of their everyday life, such as ÖKONEWS reported.

sustainability in focus

The investigation also shows that cheap prices for 72 percent of those surveyed are decisive when buying second-handed articles. At the same time, sustainability plays an increasingly important role; 14 percent of the buyers stated that this aspect is their main reason for buying. Under the various sustainability criteria, almost 65 percent value environmentally friendly materials. This illustrates the growing influence of social and environmental responsibility on the purchase decisions of young generations. However, there is also skepticism: Around a quarter of the respondents feel uncomfortable to wear used clothing, which shows that there are still reservations, such as "https://www2.oekonews.at/secondhand-MeMer-Mehr-millennials- and-z-z-zet-lütz- sustainability"> ÖA> noted.