Second-hand boom: This is how Gen Z is changing the fashion market!

Second-hand boom: This is how Gen Z is changing the fashion market!

A remarkable trend is emerging among the younger generations: second-hand products are more popular than ever! PwC's New Generation Circular Fashion Survey found that 70 percent of 18- to 43-year-olds have purchased pre-owned items. What is particularly exciting is that Generation Z, those born between 1997 and 2012, actively resell clothing, while Millennials (1981-1996) tend to donate clothes that are no longer worn. Many people see this interesting development in consumer behavior as part of their everyday life Econews reported.

Sustainability in focus

The study also shows that low prices are a decisive factor for 72 percent of those surveyed when buying second-hand items. At the same time, sustainability is playing an increasingly important role; 14 percent of buyers said this aspect was their main reason for purchasing. Among the various sustainability criteria, almost 65 percent attach importance to environmentally friendly materials. This illustrates the growing influence of social and environmental responsibility on the purchasing decisions of younger generations. However, there is also skepticism: around a quarter of those surveyed feel uncomfortable wearing used clothing, which shows that there are still reservations about how Econews noted.

In addition to these trends, a new generation will emerge from 2025: Generation Beta, which will emerge from the descendants of Generation Z. This generation will grow up in a world heavily influenced by technology and artificial intelligence. Their circumstances will be greatly influenced by the experiences of their parents and siblings, particularly during the COVID-19 pandemic. Generation Beta is expected to grow up in the context of climate change, the overwhelming realities of this issue will be a significant part of their childhood, so Today.