Mysterious stickers in Vienna U1: PR-GAG or secret invitation?

Mysterious stickers in Vienna U1: PR-GAG or secret invitation?

In the Viennese U1 underground line, there are currently striking, brown stickers that raise questions and provide huge puzzle rates. These stickers, which are reminiscent of the best-known business cards from the Netflix series "Squid Game", adorn symbols such as circle, triangle and square and bear the provocative question "Do you want to play a game?" On a QR code. The excitement over these strange cards grew rapidly after a video of it went on Tikok viral and generated over half a million views, such as mysterious QR code reveals PR-GAG

The truth behind these mysterious cards is less dramatic than expected. Instead of a serious invitation to a dangerous game, it was a clever marketing gag from the Vienna hip-hop club VIE I PEE. Anyone who scans the QR code will be forwarded to a YouTube video that explains the rules of an entertaining little game: You have to bring the card to the club, present it at the entrance and you can possibly gain free admission through a dice game. This creative campaign combines the Viennese humor with a touch of "Squid Game" atmosphere, which underlines the topicality of the topic, especially after the second season of the series broke great records at the end of December 2024, such as OE24.at reported.

In addition to this indispensable fun, the Vie I Pee Club has introduced some new guidelines. In the future, a strict dress code will apply in order to create a harmonious environment that excludes jogging pants and messy clothing. In addition, no more groups of men may be admitted to ensure the security and balance of the guests. With a zero tolerance policy towards discrimination and violence, the focus is on an inclusive and inviting atmosphere. Visitors also have to prepare for the person taking photos, while they themselves are not allowed to take their own recordings in order to steer the concentration on the moment.