Prada acquires Versace for 1.25 billion euros: a new fashion giant is created!

Prada acquires Versace for 1.25 billion euros: a new fashion giant is created!

Italien - Prada has announced that the Italian Versace fashion house will be borne for 1.25 billion euros. This deal, which is to be completed in the second half of 2025, represents a significant step in Prada's expansion strategy. The takeover is subject to various conditions, including the consent of all necessary official permits. In order to finance the purchase, Prada has received a long -term loan of one billion euros. This shows how determined the company is to strengthen and expand its position in the luxury segment, while many other brands have to struggle with a decline in demand. Krone reports that Prada boss Patrizio Bertelli emphasizes that you want to continue the heritage of Versace and celebrate its characteristic aesthetic.

Versace, which was founded by designer Gianni Versace in 1978, has fought with financial difficulties in recent years and has even written losses. This happened at a time when Prada, unlike many competitive brands, continued to be high in the luxury segment. According to The press was the price for Versace lower than the approximately $ 2.15 billion that Capri Holdings 2018 for the fashion house. Capri had taken over the company from the founding family and the financial investor Blackstone.

new tour at Versace

A remarkable change in the leadership of Versace recently took place: Donatella Versace, who has held the creative direction of the house since 1997, has not been creative director since March. Her successor, Dario Vitale, was previously chief of design at Miu Miu. These changes come at a time when Versace maintains 230 boutiques worldwide and 638 licensed shops and offers a wide range of products, including women's, men's and children's fashion, shoes, bags and accessories as well as glasses, watches and perfume. Krone emphasizes that in view of the recent difficulties Versace is now dependent on the support of Prada to get back to the success.

The takeover of Versace also comes in a challenging environment for the fashion industry, in which, according to a study by McKinsey , slow economic growth and uncertainties load the view. Industry growth is estimated at 3.5 to 4.5 percent, with the luxury market with growth between 4.5 and 5.5 percent showing positive perspectives as a whole. However, the uncertain economic situation and the most acting developments such as Brexit contribute to volatility.

The takeover of Versace could be a strategic train to strengthen Prada's position in the luxury market dominated by French corporations. At a time when fashion companies have to cope with creative, but also economic challenges, the focus could be decisive on strong brands like Versace to remain successful in global competition.