Nintendo Switch 2: Price increase makes waves among fans!

Nintendo Switch 2: Price increase makes waves among fans!

The Nintendo Switch 2 was officially launched on June 5, 2025, and pre-orders are already possible. The price for the console without the game is around 470 euros, while a bundle with the popular game Mario Kart World is offered for 509.99 euros. However, these pricing settings are causing mixed reactions among fans. The dissatisfaction is mainly due to the increased prices, which are justified by higher raw material costs, transportation and manufacturing expenses. Industry experts had originally expected a price of between 400 and 450 euros, but the actual prices significantly exceed these expectations.

In addition to the console price increases, game prices have also increased. Mario Kart World, for example, costs 79.99 euros in digital form and 89.99 euros for the module version. These price increases could cause many fans to rethink their purchasing habits and potentially purchase fewer games.

Price adjustments and market strategies

In connection with the launch, various factors contributing to the price increases were examined. In addition to the production costs, the relocation of part of the production from China to Vietnam should be mentioned in order to minimize possible risks. This could impact pricing, which takes into account customs duties and transportation costs, among other things. In the US, pre-sales have been temporarily halted as announced 24% tariffs on Japanese products could push the price there above $600. This is in contrast to the previously mentioned prices of around $450.

Analysts estimate that while the high demand for the new console, especially among loyal fans, will continue temporarily, long-term success depends heavily on how well the device is received by the broader market. There are concerns that the higher prices could impose a financial burden, particularly on families, which could affect Nintendo's sales forecasts.

Technical improvement and features

The Nintendo Switch 2 offers significant technical improvements, including 4K image resolution and refresh rates of up to 120 FPS. The 7.9-inch 1080p LCD screen and 256GB internal memory are further highlights. The console also comes with redesigned Joy-Con controllers that have magnetic connectors and a dedicated “C” button for chat functions. A special “GameChat” function also enables voice communication via a built-in microphone and video chat via an external camera attachment.

Nintendo's pricing strategy is described as "strategic balance." It should take into account both innovative functions and economic considerations, such as the influence of tariffs on imported goods. Analysts agree that the new price points, particularly Mario Kart World's price of €79.99, are ambitious, raising questions about whether consumers are willing to accept these prices.

At the same time, the public reaction to the new prices remains critical. Players and fans are considering whether they should buy fewer games and play them longer to counteract the increased costs. Nintendo will face a challenge in finding the balance between innovative product development and adhering to price caps to offer players fair value for money.

For a detailed analysis of price trends and market strategies, please consult oe24, tech latest and techradar.