Future of the media: This is how AI influences tomorrow's journalism!

Future of the media: This is how AI influences tomorrow's journalism!

Krone AT, Österreich - The media industry is currently undergoing a profound transformation process, which is primarily shaped by the progressive digitization. As Krone , traditional business models are to be tested, while the conditions for the production and consumption of messages change significantly. In this context, Wolfgang Struber, Managing Director of RTR Media, launched the initiative of a science award. This prize is intended to appreciate innovative approaches and ideas of the students who deal with the challenges of the new media landscape.

The role of artificial intelligence

journalism is under the name of change, whereby artificial intelligence (AI) is becoming increasingly important as a key factor in media production. According to an article on KGG already use 40 % of the German media houses Ki-Tools to relieve editors of routine tasks. AI systems not only support research and text analysis, but also to create automated reports.

A prominent example is the use of AI through time online, which has been successfully using this technology for data analysis and automation of sports reports since 2023. With the rise of independent media platforms such as "Correctiv", which reached over 5 million readers in 2023, it becomes clear that the media landscape is in a dynamic state that is shaped by the innovation and adaptation to the digital conditions.

challenges for journalism

Despite the progress, the integration of AI also harbors challenges. As in a report on Acatech , a responsible development and integration of AI technologies is necessary. These should correspond to journalistic quality standards and ethical principles. There is already a white paper that offers comprehensive information about the opportunities and challenges of the use of AI in journalism.

The changes in the media landscape not only place new technical requirements for journalists, but also demand a high media literacy from users. For many readers, especially among 35 year olds, digital channels have become the primary news source. This also shows that 72 % of the readers are willing to pay for high -quality, independent journalism, which means that new models for media houses develop.

While 75 % of the publishers are currently pursuing active digitization strategies, it becomes clear that the future of the media is not only in digitization, but also in the combination of technological innovations with strong, high quality content. The coming years will be crucial for the way messages are produced and consumed.