woom is conquering the market: e-bikes for children are on the rise!

woom is conquering the market: e-bikes for children are on the rise!

Bernd Hake, who has headed the woom brand since October 2024, has held important positions at companies such as Red Bull and Hugo Boss throughout his career. woom is known for its high-quality e-bikes and children's bikes, which promote an emotional connection with customers. According to Hake, the company has established itself as a “love brand” with the aim of getting children excited about cycling and creating a positive mobility experience. The products are designed to be child-friendly, lightweight and increase the self-confidence of young users. With an impressive average annual growth rate of 50% over the last ten years, woom has already achieved a market share of around 50% in the children's and youth bike segment in Austria and over 25% in Germany. The first quarter of 2025 was the most successful in terms of sales and profitability in the company's history.

woom's innovation pipeline promises exciting new products, including the woom GO series, a specially developed children's helmet and an all-round e-bike for children. Collaboration with Mahle to develop digital solutions for connected mobility is also being sought. The current market for e-bikes offers woom numerous opportunities, especially at a time when the bicycle industry is going through a phase of consolidation. With clear brand positioning and differentiation, woom sees itself well positioned to benefit from market growth.

Growth of the e-bike market

According to market analysis by GMI Insights, the e-bike market is expected to grow at over 4% annually between 2024 and 2032. Consumers are increasingly choosing e-bikes as a cost-effective alternative to traditional vehicles. The urban/city bike segment holds the largest market share of 56% and dominates the e-bike market. Lithium-ion batteries are the most commonly used battery type, accounting for 80%, which underlines their efficiency and performance.

Trends and challenges

Innovations in e-bikes are also being seen, including advances in battery technology and the integration of smart features such as GPS navigation and app connectivity. These trends not only support ease of use but also increasing demand in urban areas. Still, the industry faces challenges, including high initial costs and regulatory complexity. Despite these hurdles, the e-bike market remains on a growth path as companies like woom cleverly respond to market needs and develop innovative products.

The future of the e-bike market promises to be exciting, with clear signs of continued growth and development opportunities for companies like woom to seize. This combination of technological advancements and a strong focus on customer experience could help woom continue to successfully achieve its ambitious goals.