Wiener markets are booming: Surprise records!

Wiener markets are booming: Surprise records!

Brunnenmarkt, 1160 Wien, Österreich - Vienna's markets have experienced a remarkable upswing in recent years. More and more people are discovering diversity and culinary delights that the markets have to offer in the city. In May 2025, so reports OTS , 630,555 visitors were counted weekly, which corresponds to an annual increase of around 32.8 million. This represents an increase of 19.5 % compared to the previous year.

The wko describes that the fountain market in Ottakring is the most popular market in Vienna with 123,544 weekly visitors, followed by the Viktor-Adler-Markt with 86.248 visitors Naschmarkt with 80,497 visitors. It is particularly noteworthy that the carriage market, which specializes in seasonal products, has recorded an impressive growth rate of 48 %.

significant changes and attractive measures

The increasing number of visitors is also the result of targeted measures to attract the markets. The market regulations were amended in 2018 to introduce core opening times and extended opening times until 9 p.m. This also includes the Sunday opening for restaurants. News such as digital stand registrations via the Mavis software have made it easier for the stander to offer their goods.

The infrastructure has also been improved: new trees on the Brunnenmarkt and Yppenplatz as well as the redesign of the Schlingermarkt by the end of August 2025 should further upgrade the market experience. A new “market room” for regional producers is also being built on the Naschmarkt. Events such as the long night of the markets on August 29 and various family festivals have established themselves as popular attractions.

special markets in focus

The Vienna markets offer a wide range. The Carmelite Market is one of the oldest markets and inspires international cheese specialties and organic ceilings. The front garden market has also expanded its offer and offers fresh fine food goods. The Rochusmarkt attracts numerous visitors with its culinary oasis.

Overall, the markets have developed from a picture, which is considered to be "dusted", a trendy meeting point for meal lovers. This transformation is supported by the city and market councilor Ulli Sima, which emphasizes how important these cultural places are for social life in Vienna. The continuing efforts to bear the markets seem to bear fruit, since in May 2023 almost 29 percent more people than in the previous year visited the markets.

The future of the markets in Vienna seems to be secured, with new concepts and offers that address a wide variety of visitor groups.