Persil takes over sponsorship of Wiener Viktoria: A strong partnership

Persil takes over sponsorship of Wiener Viktoria: A strong partnership

In an exciting development, the Persil brand, which is part of the Henkel company, has decided to delve into the world of football. The brand is active as a sponsor and has chosen the traditional football club Wiener Viktoria, which is best known for its former coach Toni Polster.

The Viennese Viktoria looks back on a proud history that began in 1931. The club currently plays in the 3rd Austrian league, the Regionalliga East. Known for its social commitments and the promotion of young talent, the club also has a home in Oswaldgasse, which is located directly at the Henkel central warehouse in Vienna-Meidling. This could be a strategic connection that brings the local community and the club closer together.

Sponsorship and visibility

With this sponsorship, Persil wants to make its brand even more present in the sports environment. The brand will not only be visible on the players' jerseys, but also on the club website, on social media and on advertising posters around the Vienna Viktoria stadium. This is another step towards brand building and at the same time promotes the visibility of the club.

Persil’s commitment to football fits with their brand motto “Because you always do your best”. By supporting a club that is strongly committed to social issues, Henkel underlines its commitment to taking responsibility. The combination of sporting success and social commitment could create additional synergies that are beneficial for both sides.

The decision to support the club is seen as positive by many, not least because of the fame and reputation that Toni Polster brings with him. The coach has celebrated many successes in Austrian football and is an important figure in sport.

This development raises expectations among the fans of Vienna Viktoria and the entire team. It remains to be seen how the collaboration will develop and whether it can give the club the necessary boost in the championship. Inspiration, team spirit and the pursuit of excellence are at the heart of this partnership, which could open up new perspectives for both the club and the Persil brand.

For further information about this sponsorship and the club's activities, interested readers can view the current reporting www.cash.at track.