Bookstore Morawa shines newly: a festival for all bookworms!

Bookstore Morawa shines newly: a festival for all bookworms!

Wollzeile 11, 1010 Wien, Österreich - The traditional Morawa bookstore in the woolline, an integral part of Vienna's literary culture for 147 years, shines in new splendor after a three -month extensive renovation. The doors are open again on time at Christmas time and customers can look forward to a modern, inviting atmosphere. On 1,200 square meters, the bookstore now offers 45,000 warehousebooks, including numerous new themed worlds for young and old, such as an extended children's book and play area as well as an enlarged department for manga and comics. Managing Director Klaus Magele emphasizes: "We wanted to create a place where you can feel comfortable and discover books with pleasure." This statement underlines Morawa's mission to offer an experience for all book lovers.

modern offers and cozy reading islands

The renovation not only brought aesthetic refresher with energy-efficient LED lighting, but also technical innovations. A click-and-collect pick-up station enables customers to pick up books ordered online quickly and easily. In addition, self -service cash registers were installed, which make purchases easier. The popular readings and signs with national and international authors are also back, which further enriches the program of the bookstore. The redesigned selfie wall on the ground floor, which is already celebrated on social networks, is also intended to show that books and social media harmonize perfectly. "Here tradition combines with modern service and real passion for books," Magele continues, which underlines Morawa's success in today's world, since digital trends are increasingly influencing the book market, such as meinzirk.at reported.

The bookstore is not only a place to buy books, but also a meeting point for the community of reading friends in Vienna. With these comprehensive changes, Morawa shows that you adapt to your customers' current needs without losing your roots. The strategic focus on a modernized shopping experience, coupled with the proven service, makes the bookstore a real attraction in the city and consolidates its position as one of the oldest and most established bookstores in Austria href = "https://www.heute.at/s/kult-shop-darum-gesert-er-fuer-social-media-hype-120079702"> Today.