WhatsApp limits broadcast messages to 30 per month!

WhatsApp limits broadcast messages to 30 per month!

WhatsApp has announced that it is changing the way it uses its broadcast messaging feature. A new beta version is testing a limit of 30 broadcast messages per month to regulate the volume of messages sent and curb spam. This affects both the normal WhatsApp app and the WhatsApp Business app. Loud 5min.at However, the exact numbers could vary as Meta, WhatsApp's parent company, tests different approaches.

The broadcast feature allows users to send messages to multiple contacts at the same time, making it particularly popular with businesses. So that users can keep an overview of the messages they have sent, a display of the remaining sending options will appear in the chat history. This count begins with the first message sent and is reset every 30 days, it is reported inFranken.de.

Restrictions for companies

The planned change also has consequences for companies that use WhatsApp for communication and marketing. Loud heise.de In the future, companies could only be able to send a limited number of free broadcast messages before fees are charged. This is part of Meta's strategy to review the terms of service for companies and push them towards personalized marketing solutions.

The introduction of these limits is accompanied by one goal: greater transparency in the messages sent and a reduction in spam. The plan to limit the number of broadcast messages is not new, as restrictions within the app have existed since 2020, such as forwarding messages limited to one contact.

Alternatives and new functions

Users of the regular app are unlikely to notice this change, as the restrictions mainly relate to broadcasts. In order to offer users alternative means of communication, WhatsApp suggests using status updates or WhatsApp channels to reach a larger number of contacts. Also in testing are new options for enterprise broadcast messaging, including the ability to pre-schedule messages and create custom messages for special occasions.

With these changes, WhatsApp is responding to the growing challenges in the area of ​​spam and message overload. The development and feedback from the current beta phase will be decisive for what the final implementation of the planned measures will look like.