Oliver Lux: Tyrolean boss in the global hearing aid world
Oliver Lux: Tyrolean boss in the global hearing aid world
Oliver Lux, a Tyrolean with a focus on hearing acoustics, has recently taken over a decisive position on the board of the Swiss Sonova Group. As Vice President Audiological Care, he now heads one of the leading global companies in the hearing aid industry. The company runs over 3,700 specialty shops in 20 countries worldwide, with the aim of offering its customers the latest hearing solutions.
Lux, who can look back on a 13-year career at Sonova, brings extensive experiences from various international markets. Among other things, he worked in the USA and Asia and was intensively involved in the strategic development and mergers of the company. With this experience, he plans to further expand the existing business and to redefine the customer experience.
technology in focus
Particularly interesting markets for Sonova are in addition to the classic markets such as the USA and Germany, also up -and -coming countries in Asia and Latin America. Lux sees great opportunities here, especially in Brazil and China, where the demand for innovative hearing solutions increases steadily. The competition by online providers is perceived as serious, but not as threatening. Sonova relies on a combination of personal advice and digital services.
innovations and future prospects
An important aspect for the future of Sonova is the integration of artificial intelligence into the hearing aids. This technology could significantly improve language understanding in complicated acoustic environments. After the first feedback from users, this innovation already has the potential to change the lives of many people.
In addition, employee satisfaction is an important topic for Lux. In an industry affected by a shortage of skilled workers, he would like to create an inspiring work environment that attracts and binds talents. Planned measures include further training and individual development plans for employees worldwide.
Direct customer interaction is essential for Sonova's success. Around one million customer appointments take place per month, with each customer advising individually and using feedback in a structured manner to continuously improve the offers. Lux realizes that demographic change brings new opportunities, but also challenges, especially with the older, technology -savvy generation.
Lux’s vision for Austria and Tyrol is also motivating. With a strong presence of Sonova in Tyrol, he sees the location as promising for technological innovations. "Tyrol has the potential to establish itself beyond tourism by positioning itself as an attractive environment for technology -driven companies," he adds.
For interested parties in the latest developments in hearing acoustics and strategic advances by Sonova, the latest information about the challenges and opportunities that the company sees in global competition are of great interest. More on this is to be found here .
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