Tesla under pressure: Sales are dramatic, musk under criticism!

Tesla under pressure: Sales are dramatic, musk under criticism!

In the spring quartal 2023, Tesla published weak sales figures that bring the company into a difficult situation. As reported oe24, Tesla delivered a total of 384,000 vehicles, which corresponds to a decline of 13.5 percent compared to the previous year. These numbers were also below the expectations of the analysts, which had expected 395,000 sales. The challenges are reinforced by strong competition in China and other markets.

Another factor that influences the sales figures is the upcoming model change of the popular model Y. Sales can usually be expected if new model variants are introduced. In addition, Elon Musk's political commitment has unsettled some potential customers for the Trump government. As a result, the buying behavior could have a negative impact on the brand.

sales figures and market share

In 2024, Tesla was able to deliver around 1.79 million vehicles worldwide. This number marks a slight decline of 1.1 percent compared to the previous year after the sales figures in 2023 rose by impressive 37.7 percent. According to [Thewindscreen] (https://thewindscreen.com/analysen/tesla sales figure-in-de-uropa-und-und--und--und-), 95 percent of sales are eliminated on the models Model Y and Model 3, with the USA and China being responsible for 70 percent of sales.

market position and competition

in China Tesla has only a market share of around 10 percent in 2022. This situation could be tightened by the strong domestic competition and increasing prices. In August 2023, Tesla lowered the prices for some models to remain competitive, while the Chinese company BYD with its new Seagull model is for only 10,000 euros.

In addition, the company plans to bring out a cheaper vehicle, a slimmed down version of the Model Y, this year, which could possibly help to stabilize the sales figures.