Tagesschau in change: Influence of modern speech on spectators

Tagesschau in change: Influence of modern speech on spectators

The "Tagesschau" of the ARD, an integral part of German television culture, makes a significant change in its welcome formula. From November 21, 2023, the moderator team welcomes the audience at 8 p.m. with a simple "Good evening, I greet you to the Tagesschau!" Instead of the traditional salutation "Good evening, ladies and gentlemen". This decision caused heated debates on social media because many spectators are surprised by this sudden change.

The Norddeutsche Rundfunk (NDR), which produces the news program, explains that this step has not been made lightly. The decision was based on a comprehensive survey among the spectators, which showed that many perceived the classic salutation as outdated and support a more modern speech. According to reports, including an article in the "picture", it was an endeavor to adapt the address to today.

public reactions

Despite the positive response from some spectators who find the innovation as contemporary and friendly, there are also numerous voices of the lack of understanding. Critics express that the omission of the familiar salutation reduces the personal note of the program. The discussion about this change reflects a greater social topic: the change in language and communication habits in a rapidly changing world.

The tradition of the "Tagesschau" not only includes the content that is updated and presented daily, but also the way in which it is presented. At a time when the media landscape is constantly changing, the question arises how long old habits can withstand or whether adaptation to new ways of thinking is essential. The NDR will certainly continue to observe how the viewers react to these changes and whether they can identify with it.

conclusion of the decision

This change does not stand for a mere adaptation, but marks a turning point in the way the "Tagesschau" appeals to its viewers. The discussion on social media could be an indication that the viewers place more emphasis on personalized and contemporary address. A more comprehensive debate about the language in the media could follow in the next few weeks, especially since the viewers will continue to give feedback.

The changes in the "Tagesschau" are a remarkable step in the German media landscape, which shows how important it is to go over time and at the same time protect the values of tradition. This balance will be crucial to remain relevant and to gain and maintain the trust of the audience.

For a detailed view of the case, See the report on www.kleinezeitung.at .