Styria: record season and new pop-up store in Graz

Von WOM

In 2024, an impressive number of almost 13.87 million overnight stays were recorded in the area of ​​Styrian tourism. This number, which results from the period from November of the previous year to October this year, represents a new record. The increase is particularly due to the increase in international guests, which the Styrian tourism councilor Barbara Eibinger-Miedl is pleased to find: "The length of stay is on average three nights per guest."

This year can also be considered particularly successful, since both the arrivals of guests and the overnight stays have reached record values. Styria is just below the 14 million night mark. This is a clear upswing compared to previous years and shows how attractive the region has become for tourists.

opening of the pop-up store in Graz

A new pop-up store in Graz city center was opened to celebrate the upcoming Advent season. Michael Holiday, Managing Director of Styrian Tourism and Location Marketing GmbH, said that the pop-up store aims to put Styria in the spotlight during this festive time: "With this concept we want to win the hearts of people and make you want a vacation in Styria."

The Styria store opened its doors in Landhausgasse and offers a variety of regional products. These include enchanting articles such as Herz-Häferl, cuffs and opaque Styria vouchers. This initiative complements the existing Graz Christkindlmarkets, which will be opened on November 22nd, and offers visitors a great way to discover local products and gifts.

The connection of rising tourism numbers and the opening of a pop-up store testifies to a creative approach that aims to emphasize Styria not only as a rice destination, but also as a shopping experience during the festive season. More information about these developments is in a detailed report