Pre -Christmas action: Free offer for downtown Salzburg

Pre -Christmas action: Free offer for downtown Salzburg

In the run -up to Christmas, there is a particularly attractive news in the city of Salzburg: public transport is offered free of charge on the four days of Advent. This initiative, which was launched by Mayor Bernhard Auinger (SPÖ) and the Salzburg Transport Association (SVV), aims to promote local shopping in the old town and throughout the city.

The first Saturdays on which this offer applies are the 2nd, 9th, 16th and 23rd December. Mayor Auinger emphasizes the importance of this campaign as support for local trade and to enable the citizens to easily access Christmas markets and shops. Due to the absence of ticket prices, not only is the use of public transport easier, but also creates an incentive to visit the old town again during the festive time and to shop locally.

Details about the action

The Salzburg Transport Association sees a significant measure in this step to make the pre -Christmas season more pleasant for the population and to increase the attractiveness of the city. Free access to the buses and trams should help to ensure that more people can enjoy the amenities of the city center and the festive atmosphere.

The decision for this measure is at a time when many retailers have to deal with the challenges of digitization and the decline in inpatient trade. By encouraging citizens to do their purchases in the city, positive effects for purchasing power and local companies can be achieved. This strategy should not only boost sales, but also strengthen the sense of community in Salzburg.

The exact planning of the routes and the integration of this special campaign into the regular timetable of the SVV is already advanced, so that citizens can use traffic connections without any problems. This gives the participants the opportunity to buy gifts without stress and enjoy the festive atmosphere. The city administration hopes that this initiative will be well received by the Salzburgers and it takes advantage of public transport.

For more information on the free trips and the exact timetables, it is recommended to the citizens to consult the official channels of the Salzburg Transport Association or to visit the website that is to be updated soon.

The initiative not only contributes to the economic prosperity of the city, but also strengthens social contacts among the population. A joint visit to the shops and Christmas markets could lead to fewer mobile groups, such as older people, participating in city life and thus making a valuable contribution to society. These thoughts were highlighted by Auinger and thus reflect a conscious commitment of the city tour for all age groups.

This campaign to increase the anticipation for Christmas and to support retail should certainly also be taken into account beyond Salzburg. Many city administrations could consider something similar to promote the local shopping during Advent.