Recession Hair: This is how the crisis influences our choice of hairstyle!

Recession Hair: This is how the crisis influences our choice of hairstyle!

The current economic situation apparently has a direct influence on the haircuts and hairstyles of people. In times of financial uncertainty, there are trends such as the so -called "recession hair", a phenomenon that is characterized by the desire for practical and cost -efficient hairstyles. Consumers: Inside, are often ready to do without expensive color experiments and complicated haircuts to save money. The hem index, which sets the length of skirts in relation to the economic situation, also shows that not only fashion, but also hair trends are based on the economic situation. This reports OE24

deeper can be said that the term “recession hair” was already shaped in 2009, in response to the financial crisis of 2008. Nowadays, many people are looking for ways to choose their hair color and hairstyles for opportunities that require less care effort. Natural nuances are particularly in demand, which have to be refreshed less regularly. This tendency towards darker color variations, such as the "recession blonde", reinforced in 2025, which shows that the need for reduced maintenance is in the foreground. Vogue analyzes how Beachs of Dark Blonde and Brown Tones dominate the choice of hair colors.

public perception and reactions

In addition to reducing hairdressing visits and avoiding expensive hair cosmetics, there is also a general rethink in consumption behavior. Signs of this development can not only be found in the hairdressing industry, but also in general consumer psychology. The "lipstick effect", in which people tend to fall back on small luxury goods such as lipsticks in times of crisis, remains relevant. This shows that despite financial uncertainty, there is a pampering, albeit on a smaller scale.

Another relevant aspect is the changed financial situation of consumers: inside. According to Mintel , the economic situation in some regions, such as Germany, has improved, but there are uncertainties and a careful purchase. People have strongly adapted their shopping behavior to the available budgets and show preference for their own brands and second-hand products. Almost three out of four German consumers: Interior to make environmentally friendly purchase decisions, which also explains the decline in luxury consumption and the rise of savings trends.

final thoughts