Eastern Styria is re -beaming: Simply precious for the region!

Eastern Styria is re -beaming: Simply precious for the region!

Oststeiermark, Österreich - Eastern Styria has presented a comprehensive new brand appearance, which is "simply precious" under the guiding principle. The presentation took place under the direction of Stefan Schindler, managing director of the Tourismus Association Oststeiermark, and Michael Period, Managing Director of Styrian Tourism and Local Marketing GmbH. The modern logo, which reflects the regional identity of Eastern Styria, was developed in cooperation with the creative agency SaintStephens and is intended to make the uniqueness of the region tangible. The restaurateur Kathrin Großschedl, deputy chair of Eastern Styria Tourismus, and Julia Fandler from the Fandler Ölmühle showed how the new logo can be used in various companies.

With the new claim "simply precious", the focus is on culinary offers, hospitality and the excellent price-performance ratio of Eastern Styria. This new brand appearance is intended to highlight the strengths of the region and put the unique experiences and products of Eastern Styria in the foreground. The "Green Heart", which has been a symbol for Styria for over 50 years and was raised to the umbrella brand for all areas of the region in 2023, is a central component of the new design that optimally takes into account different applications, including digital media.

The importance of brand identity

The regional brand strategies are particularly relevant to promote local identity in a global market. Companies that reflect on their cultural roots and understand local peculiarities receive a competitive advantage. Authenticity and trust are crucial: Consumers are ready to pay for brands that respect local culture, according to the findings of the Berger.Team.

Stefan Schindler emphasized that the implementation of the new brand appearance is supported by strong cooperation with local partners from the economy. The successful examples of successful regional brand strategies, such as the OPS South Tyrol or the Forst brewery, show how important it is to tell local stories and use regional resources efficiently.

optimization for the future

The new logo was designed in such a way that it is also appealing for smaller areas and in digital formats. Schindler emphasizes that the project not only improve the visibility of the region, but should also upgrade the culinary delights of Eastern Styria. This is further supported by the inclusion of regional raw materials and cooperation with local suppliers. Kathrin Großschedl emphasizes the relevance of this strategy in order to bring the culinary and cultural strengths of the region into its own.

Eastern Styria does not simply position itself as a tourist goal, but as a living brand that combines tradition and modernity. The new branding should address local needs and enable a wider range in the global market. The development is continuously optimized by market research to ensure that the ideas and wishes of the target group are fulfilled as best as possible.

Overall, Eastern Styria is on the threshold of a new era of tourism and regional identity, which focuses on the characteristics and food in the region in an innovative way.