Orf.de in chaos: users despair of faulty search function!

Orf.de in chaos: users despair of faulty search function!

Österreich - The ORF is criticized: Despite an annual budget of around one billion euros, financed by fees and advertising money, the users are dissatisfied with the new platform ORF.ON. In particular, the technical implementation, especially the search function, is described as "underground". Users report difficulties to find the new two -part "Lillys disappear", since the search queries only lead to the desired result with the exact title. Partial inputs lead to frustrations, especially on smart TVs, where the input via the remote control is cumbersome. Many require enforcement improvements to the app to optimize the user experience, such as oe24.at.

"Lillys disappear" is a two-part event with prominent actors such as Heino Ferch and Jessica Schwarz. The film tells the dramatic story of a five -year -old girl who disappears during a beach vacation. While the parents, Robert and Anna Bischoff, desperately look for their daughter, Lilly remains unobtrusive despite a large -scale search. Part 1 shows how the family travels on vacation and is looking forward to relaxation until she is suddenly confronted with reality when they find that Lilly's bed is empty. The co -production of ZDF and ORF also offers a hearing film version and a second part that will still follow, the description on tv.orf.at.

market share and number of spectators in focus

But the challenges for ORF do not stop. According to the latest reports, the broadcaster lost market shares in 2023. Every day, 6.1 million people use one of the ORF offers, which means a market share of 33.8 % for the entire ORF television fleet-a decrease of 34.6 % in the previous year. ORF 2 keeps up with 21 % market share, while ORF 1 drops to 9.5 %. Despite the stable figures for ORF III and ORF Sport+, the average use per day remains below 55 minutes of 59 minutes. The program structure hardly changes; 66.9 % of the broadcasting time are productions with Austria, and 98 % of the programs in ORF 2 are European works, reports the Bundestag website parlament.gv.at.

• market shares:
• ORF television fleet: 33.8 % (2023)
• ORF 2: 21 %
• ORF 1: 9.5 %
• ORF III: 2.8 %
• ORF Sport+: 0.4 %

The difficulties of ORF manifest not only in falling number of spectators, but also in the opinions of the users about the app and the content that could play a central role in the future development of the transmitter. The demands for technical improvements and a better user experience are urgent and necessary to remain relevant in the future.