Austria's brand values over 39 billion: Red Bull remains unbeaten!
Austria's brand values over 39 billion: Red Bull remains unbeaten!
Österreich - The brand value in Austria has reached a historical highlight. For the first time, the top 10 brands in Austria exceed the remarkable sum of 39 billion euros. According to the results of the Leadersnet of June 25, 2025, the brand value of the leading brands rose by 2.7% compared to the previous year, which increases the value to a total of 39.0 billion euros.
The most important factor for this growth lies in an increased awareness of sustainability and the advancing digital transformation. Companies that proactively deal with these topics not only improve their brand value, but also their long -term competitiveness.
The most valuable brands in Austria
At the top of the most valuable brands, Red Bull is with an estimated brand value of 19.6 billion euros, which corresponds to an increase of 3.3%. The brand value of Red Bull corresponds to the combined value of the nine closest -placed brands. Novomatic follows in second place with 3.86 billion euros (+3.1%), while the SPAR Austria Group took third place with 2.68 billion euros (+2.9%). The ranking of the most valuable brands is supplemented by the Austrian Federal Railways (ÖBB) with 2.33 billion euros and the first Group Bank with 2.27 billion euros (+3.6%).
| Platz | brand | brand value (in billions of euros)
| |
|---|---|---|---|
| 1 | red Bull | 19.6 | +3.3 |
| 2 | Novomatic | 3.86 | +3.1 |
| 3 | spar Austria Group | 2.68 | +2.9 |
| 4 | ÖBB | 2.33 | +2.9 |
| 5 | Erste Group Bank | 2.27 | +3.6 |
| 6 | Swarovski | 2.52 | n/a |
| 7 | Raiffeisen banking group | 2.07 | n/a |
| 8 | Verbund | 1.61 | n/a |
| 9 | xxxlutz | 1.21 | n/a |
| 10 | omv | 1.21 | -5.9 |
The digital transformation proves to be crucial for these successes. According to the [Industriemagazin] (https://industriemagazin.at/news/markenmacht-made-in-austria-was --was-Bull-obb-und-andere-so-success-macht/), Red Bull has an outstanding position in international comparison, since it is the only Austrian brand that can be found in the global top.
focus on sustainability
Not only the growth of the brand value reflects the current trends, sustainability also plays a central role. In the [PWC brand study 2024] (https://www.pwc.de/de/pressemitteilungen/2024/pwc-markenstudie 2024-marken-s-in-zentraler-fuer- Führenische-nachtherke.html) it shows that 79 percent of managers believe that sustainability has a strong influence on consumer decision. The trend towards sustainability shows that companies not only remain oriented towards profit, but also take responsibility. The ÖBB leads here as the most sustainable company in Austria, followed by Novomatic and Spar.
In summary, the current brand value study shows that strong brands not only create trust and identification among consumers, but also provide a decisive competitive advantage in the global market. Companies that invest in sustainability and pursue modern digital strategies will definitely continue to grow in the coming years.| Details | |
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| Ort | Österreich |
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