Fairtrade in focus: Upper Austria's week of development cooperation

Fairtrade in focus: Upper Austria's week of development cooperation

In the heart of Linz, the state of Upper Austria has started an important initiative to promote fair trade. From November 11th to 17th, the "Week of Development Cooperation" will be organized, an event that directs the focus on the values of fair trade. This campaign was initiated by the creative agency Upart, which comes up with the striking message: "Everyone and everyone can make a contribution so that the world becomes a bit more fair". With this message, the agency aims to put Fairtrade products in the spotlight and emphasize their importance.

In the campaign, symbols such as a bar of chocolate and a pack of coffee are in the foreground. These products stand not only for enjoyment, but also for important topics such as livelihood and self -determination. "Upper Austria takes over fair responsibility. An important instrument for this is fair trade. This improves the living and working conditions of the people who are at the beginning of global supply chains," said Governor Thomas Stelzer. This statement underpins the essential role of fair trade in the support of small farmers in the global south.

The importance of fair trade

By purchasing Fairtrade products, not only livelihoods are secured, but also the self-determination of those who live in the production countries. Fair trade ensures fairer prices and is committed to better working conditions. This is particularly important for the people who are at the beginning of the global supply chains in the manufacture of the products.

"With our campaign we want to touch people and nudge the next time we buy food that were produced and acted fairly," explained Daniel Frixeder, managing director of Upart, and thus found clear words for the ambition of the campaign. It is about sharpening consumers' awareness and moving them to deal with their purchase decisions more consciously.

The campaign is supported by a wide range of media. In addition to radio -based advertising, poster campaigns, advertisements, information brochures and measures on social media are also planned. This comprehensive media engagement is intended to ensure that the message reaches as many people as possible and thus has a real influence on the buying behavior.

The focus of this initiative is not only on the increase in sales of Fairtrade products, but also on the clarification of the positive effects that such purchases can have on people and communities in the cultivation countries. The commitment of Upper Austria in the "Week of Development Cooperation" shows how a region can actively contribute to global justice.

For further information on the Fairtrade campaign and the "Week of Development Cooperation", it is worth taking a look at the corresponding official channels that provide key information about the background and aims in order to expand the understanding of fair trade.