Bread ambassador from St. Agatha: A new way for the bakery industry

Von WOM

st. Agatha. Bäckermatthias Rathmayr, the junior boss of the traditional Rathmayr bakery in St. Agatha, has successfully completed the demanding training as a bread sommelier. He was the first bread ambassador to qualify in the Grieskirchen district. For him, this marks a significant step into the future of the bakery industry and underlines his passion for the bakery trade.

Together with his parents, Roswitha and Peter Rathmayr, the young baker leads the company and emphasizes the challenges that the industry currently has to cope with. "Being a baker is the best job there is," says Rathmayr, "but we have to adapt to the changed framework conditions to find solutions for the future." The further training at the Academy of the German Bakery in Weinheim, in cooperation with the Austrian Food Academy, is a valuable opportunity to react to the current challenges.

The role as a bread ambassador

As a bread ambassador, Rathmayr wants to bring people closer to the importance and diversity of bread. His motto is: "Bread is life" or "our daily bread". He explains that it is not only about the product itself, but also about the cultural, nutritional, sensory and food law dimension of bread. "We want to show people how important bread is in our diet and how every single baker can contribute to quality," he adds with a smile.

Rathmayr wants to pay particular attention to how bread can again have a high priority in society. "In Austria, only 13 percent of all baked goods are sold in craft bakeries, the majority come from supermarkets. The small bakeries are faced with the challenge of standing out from the crowd with quality and expertise," he explains. For Rathmayr, the function as a bread ambassador is a first step in this direction.

worldwide represented in small numbers

The training as a bread sommelier includes eleven months of intensive training and ends with a three -day exam that breaks down both theoretical knowledge and sensory skills. "I had to analyze and evaluate six breads that I had never seen before before," explains Rathmayr proudly. An important method in this training is food pairing: the participants learn which bread types are best suited to wine, beer or cheese. "I would like to pass on the knowledge of our customers," Rathmayr is certain.

With only 267 bread melters worldwide, the role of bread ambassador is something special. Rathmayr's commitment shows how important it is to preserve and pass on the tradition of bread baking. Its use could not only strengthen the local awareness of the importance of high -quality bread, but also promote the emerging bakery industry as a whole.

The Rathmayr bakery thus becomes a contact point for everyone who wants to learn more about the multifaceted world of bread. "It is time for the bread to get the appreciation that it deserves," says Rathmayr enthusiastically. This will not only benefit the craft, but also to the customers who develop a better understanding of the products.

A deeper insight into Rathmayr's approach will be able to experience in the bakery itself in the future, where he would like to pass on the knowledge of bread through various events and information offers. More details on this exciting topic are in a detailed report www.tips.at to be found.