New DMO in the Innviertel: Fusion promotes tourism and cooperation

New DMO in the Innviertel: Fusion promotes tourism and cooperation

In the Innviertel, an important step is taken in the tourism industry: From January 1, 2025, the DMO "Vitalwelt - Innviertel - discovered - Hausruckwald" will be launched. This new organization is created by the merger of the existing tourism associations discovered districts, S’innviertel, Hausruckwald and the Vitalwelt Bad Schallerbach holiday region. The reason for this merger is comprehensive changes in the structure of tourism in Upper Austria, which were specified by the state government.

The new association is part of a reform that of the Upper Austria. State government was initiated to reduce the previously 104 tourism associations to seven destination management organizations. This redesign aims to make the tourism landscape more effective and strengthen regional tourism. Managing Director of the discovery, Georg Bachleitner, is pleased about the opportunity to continue working under the discover district brand and to intensify the cross -border cooperation. "For us, nothing changes in working with the communities and companies, and all employees remain in the new association," he emphasized.

synergies and competitive advantages

One of the main sizes of this merger is the creation of synergies, especially in the administrative areas. Bachleitner explains that joint accounting and IT structures will lead to relief. "Due to less bureaucratic effort, we have more resources for the development of new tourist products and for the marketing of our offer," said the managing director. This strategic realignment is also intended to increase the competitiveness of the region.

The new DMO will include a total of 51 tourism communities, which were able to record over one million overnight stays in 2023. This shows the great potential that the region has in terms of tourism. By bundling forces in a community management, one hopes to increase the attractiveness of the region and to promote cooperation between the communities.

The background of this merger decision is diverse and should help in the long term to make tourism in Upper Austria future -proof. The challenges in the industry are better mastered, while at the same time the identity and the offers of the individual regions continue to exist. Important details of this development have already been explained in a report on www.meinbezirk.at