Musk in the crisis: Tesla's sales figures collapse in Austria!

Musk in the crisis: Tesla's sales figures collapse in Austria!

Österreich - In the past few months, a worrying trend has emerged in the electric vehicle market. In Austria, the sales figures of e-cars, especially Elon Musk’s Tesla, break down drastically. This is related to protests that have already led to the destruction of vehicles and significantly impair Tesla's public perception. At the same time, possible negative developments are predicted for the future of the company that are reflected in the sales figures.

In January 2024, a first decline in Tesla's sales figures was recorded, the new registrations fell 50 % to only 7,517 vehicles. This development represents an alarming turning point for the company, which is traditionally at the top in the electric vehicle market. A Civey survey showed that two thirds of the Elon Musks surveyed keeps behavior from buying a Tesla. This is reinforced not least by Musk's unconventional appearances, including its sympathy for the AfD and a supposed Hitler gesture at an event.

Technical problems burden Tesla

In addition, recall actions and technical breakdowns Tesla have added strongly. Problems with the power steering, bonnet and driving assistance systems have prompted the Federal Motor Transport Authority to examine phantom braking in Tesla vehicles. Experts warn that Tesla played his technology lead, which was once considered the undisputed. In the current CAM ranking of the most innovative manufacturers, Tesla is now in 13th place, which illustrates the challenges with which the company is confronted.

global market trends in the e-automobile sector

The global industry for electric vehicles has experienced significant changes. According to a market forecast, sales in the electric vehicle segment in 2025 are expected to be 714.5 billion euros and will increase to around 901.9 billion euros by 2029. The annual sales growth rates of 6.01 % between 2025 and 2029 illustrates the ongoing trend towards environmentally friendly vehicles. The average price per piece is estimated for 2025 to 52,300 euros.

With a global inventory of almost 42 million electric cars at the end of 2023, including over half in China, the growth of the industry is evident. There are around 4.8 million electric vehicles in the United States, while Germany has around 2.3 million. Norway particularly stands out where over 90 % of new registrations are registered as fully electric or plug-in hybrids. These figures are not only an indicator of market development, but also illustrate the urgency with which companies like Tesla have to adapt.

Overall, it can be seen that despite the challenges and the shrinking market share of Tesla, the demand for electric vehicles continues to grow globally and significantly influences the market for environmental issues. The availability of charging stations and the political framework will be crucial for the future development of this innovative vehicle technology.

Krone reports that the protests and the falling interest in Tesla vehicles are alarming signals. According to ZDF , Musk's behavior relieves many potential customers from the purchase, which could further negatively influence the sales figures. The market research of Statista emphasizes the global income and increasing demand for electric vehicles, which will decisively shape Teslas strategic decisions in the future.