Matcha crisis: Prices rise worldwide, Japan can no longer deliver!

Matcha crisis: Prices rise worldwide, Japan can no longer deliver!

Vienna, Österreich - The worldwide demand for Matcha has increased significantly in recent years, while production in Japan can no longer keep up. This leads to an increase in prices and even bottlenecks in various cities, for example in Los Angeles, where Matcha is already sold out. According to a report by vienna.at , the prices for Matcha increase by up to 40 percent worldwide, which is the popularity of the teas originally from Japan reflected.

Japan is considered the home of high -quality Matcha, but the Japanese tea producers face major challenges. This includes a shortage of skilled workers, the time -consuming production and a lack of operational successors. The production quantity has been increased by 10 percent since 2019, but many tea manufacturers have already restricted their sales quantity in order to meet massive demand. This happens in particular because the most popular Matcha varnish is harvested only once a year. In fact, Matcha is harvested at four harvest times a year, but the first harvest is most in demand, which further tightens the shortage. Additional production locations are now located in China, Taiwan and the USA, but they do not achieve the same quality as the Japanese ceremonian tea, so 20 Minutes .

Health advantages of Matcha

The increasing interest in the Matcha is also due to its health advances. Matcha is considered a superfood due to its high concentration of antioxidants and its special nutrient composition. Studies that are documented on kumikomatchabyidh.ch show that Matcha promotes heart health, reduce the risk of certain types of cancer and increase the ability to concentrate.

Another advantage of Matcha compared to coffee is that the caffeine it contains has a slower effect, which enables more stable energy supply. The L-Heanin contained in the plant has relaxing properties that can help reduce stress. At the same time, the consumer advice center recommends buying bio-matcha with ceremonial quality in order to prevent health risks through possible heavy metals.

outlook and challenges

The first matcha harvests in April could fill up the supplies at short notice, but long-term adjustments in production are necessary to cover internationally increasing consumption. Tourists in particular appreciate the unique taste and health benefits of Matcha, while consumption in Japan itself tends to drop. Therefore, it remains to be seen how the Japanese tea industry will react to these challenges in order to ensure the quality and availability of the coveted tea.