Mads Mikkelsen inspires Cannes with his unique Negroni Twist!

Mads Mikkelsen inspires Cannes with his unique Negroni Twist!

In the middle of the glamorous environment of the Cannes Film Festival, the Danish actor Mads Mikkelsen presented his very personal twist of the classic cocktail Negroni. The "Mads Negroni", which was unveiled at an exclusive event by Campari, caused a sensation among the numerous international guests. The celebration took place on May 18, 2025 in Cannes, France, and attracted prominent personalities such as Barbara Palvin, Dylan Sprouse and Helena Christensen. This top -class guest list and the impressive backdrop reflected the creative passion that Campari has brought into the film industry for over 40 years [ots.at] (https://www.ots.at/presseaus-sung/ots_20250519_ots0062/campari-bringen-hollywood-good-nach-cannes- Mikkelsen-Esthuellsen-Einen-Negroni-Twist) reports.

Mikkelsen, who was already honored in Cannes in 2012 as the best actor for his role in "The Hunt", created the Negroni variant in cooperation with the mixologist Tommaso Cecca from the legendary Bar Camparino in Galleria. In this special mixture, he replaces the traditional gin with smoky mezcal and refines the drink with an essence made of green tangerine. "The Negroni is an iconic cocktail that is served in the best bars in the world," said Mikkelsen during the event, such as Therockffather.com.

a festival of creativity

The event not only celebrated cocktail art, but also the cinema and creative forms of expression. Mikkelsen was not only active as a bartender, but also worked on a short film that was shown during the festival. The guests had the opportunity to taste the "Mads Negroni" in Campari Lounge and at Hyde Beach and to exchange ideas about the hot discussion with regard to the Palme d’Or candidates. Through the Campari-red lights and the sculptural installations, those present felt in a world full of creativity and inspiration.

Andrea Neri, Managing Director of House of Aperitifs, emphasized the close connection between film art and Campari, while the event also included exclusive after parties for films such as "Amrum", "Testa O Croce" and "Fuori". Campari has already established itself as an integral part of Cannes and serves the "Mads Negroni" during the festival week in some of its signature restaurants, such as prnewswire.com reported.