LG starts Radio Optimism: Music for real relationships!

LG starts Radio Optimism: Music for real relationships!

Bern, Schweiz - On June 25, 2025, LG Electronics launched the new “Radio Optimism” brand campaign, which aims to strengthen the interpersonal relationships through common music experiences. This initiative is an answer to the challenge of building real human connections in an increasingly technology -oriented world. According to [ots.at] (https://www.ots.at/presseaus-sung/ots_20250625_ots0002/lg-startet-die-kampagne-radio-optimism-mus- die-message-libass-good-to-spread), the campaign of estrangement, which is often created by superficial interactions in social media.

Kim Hyo-Eun, Head of Brand Management Division at LG, emphasizes that meaningful relationships are particularly important in today's world. Their aim of creating enriching experiences in digital rooms reflects the knowledge from a global study that shows that 68% of the respondents have difficulty making real friendships. A third of the participants stated that they had only one or less meaningful contacts last month. These statistics also affect younger generations who spend more and more time in digital environment.

The challenge of digital relationships

The influence of digital media on interpersonal relationships should not be underestimated. Social contacts are cultivated today both online and in real life. As reports [uniaktuell.Unibe.ch] (https://www.uniaktuell.unibe.ch/2023/warum_digitale_- Religungungen_rasch_an_Benzen_stossen/index_ger.html), online communication offers anonymity and flexibility, which contributes to the fact that many young people are active in social networks. Nevertheless, misunderstandings often occur, since non -verbal communication, such as facial expressions and gestures, is missing.

A study shows that almost half of the students surveyed had contact with strangers online, with 15% of these people also physically met. Young people tend to prefer real contacts, especially when it comes to serious topics. Despite the technical possibilities that video chats offer, the analogue meeting remains important to deepen online relationships. This is particularly relevant at a time when digital media literacy is becoming increasingly important.

optimism through music

The "Radio Optimism" campaign enables the participants to create personalized songs via an interactive platform and to send them to loved ones. Supported by AI-based tools, users can compose new songs and design suitable album cover. Almost 90% of the respondents believe that meaningful relationships lead to a more optimistic attitude to life.

These insights coincide with the results of a nationwide study carried out by the media education association in southwest. According to this study, 95% of 12- to 19-year-olds use the Internet every day. The most popular social media are Instagram, TikTok and YouTube. The use of these platforms not only has an influence on self -image and success, but also increases social ties among peers.

Although digital interaction offers many advantages, such as the possibility of networking with like -minded people, studies also show that there is a risk of interpersonal relationships in a increasingly technology -storey world. The promotion of media literacy in schools and improved communication between parents and children is necessary to avoid social exclusion and to use the positive aspects of the digital world.