Kurier starts regionalization offensive - more closeness for readers!
Kurier starts regionalization offensive - more closeness for readers!
Wien, Österreich - From May 1, 2025, the courier will start a comprehensive regionalization offensive in the Eastern region. The aim of this initiative is to inform readers even more intensively about their area of life. The courier will significantly expand his reporting in Vienna, Lower Austria and Burgenland. ots.at reports that the editor-in-chief Martin Gebhart is important to the connection of people to their surroundings emphasized.
In this context, the daily courier edition is converted from two to four books. An entire book will only devote itself to regional reporting. From next Monday there will also be a separate leisure book from Monday to Saturday. The content is also designed regionally on Kurier.at with a new navigation system.
extension of the editorial team
In order to successfully implement this regionalization, the editorial team for regional reporting in the Ostregion is increased to 30 editors. Agnes Preusser takes over the management of the regional editorial team, while the team leaders for Vienna, Lower Austria and Burgenland Anna Perazzolo, Markus Foschum and Michael Pekovics will be. This reinforcement in the team is intended to help to ensure improved reporting that gives deeper insights into local topics.
The commercial part of the courier is also upgraded. Managing Director Richard Grasl emphasizes that an intensive strategy process is underway to strengthen the digital offer and the daily newspaper. These measures fall under the stronger trends of regionalization in the media system, which are shaped by technical and political developments and encourage the media to penetrate more into local habitats. bpb.de explains that regionalization should satisfy the citizens' need for information in the nahum.
background and developments
The current regionalization trend is not only limited to the courier, but also reflects broader developments in the media system. In Germany, for example, the daily press is traditionally regional, with the diversity of newspapers since the 17th century steadily grown, but still contained little local news. The development of regionalization in the media has led to different issues of daily newspapers to address specific regional needs.
summarized, the impending offensive of the courier shows how important regional reporting has become to provide readers information that is directly connected to their lives. The steps that will be taken from May 1, 2025 focus on a targeted approach of regional issues and thus strengthen the role of the courier as an important medium in the eastern region of Austria.
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| Ort | Wien, Österreich |
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