KTM continues to fight in motorsport: Hope despite bankruptcy!

KTM continues to fight in motorsport: Hope despite bankruptcy!

KTM, the renowned Austrian motorcycle manufacturer, is still in motorsport despite the bankruptcy and the termination of 250 employees. Managing Director Christopher Schipperer emphasized that motorsport was crucial for marketing the products. Every year, the company invests 96 million euros in this division, 46 million of which flow into the MotoGP alone. Despite the financial difficulties, KTM plans not to withdraw from the World Cup prematurely, as this would be associated with considerable fines. According to Schipperer, there could even be a longer commitment beyond 2026, since the company is contractually bound to the racing series up to this year, as weiterhin-motorsport-120083112" today.

market analysis shows growth potential

A current analysis of the Boston Consulting Group (BCG) emphasizes that KTM AG is well positioned despite the bankruptcy. The renovation recipient Peter Vogl received the report, which proves that KTM's core markets expect annual growth of over 10 percent. Especially in the off-road segment, where KTM holds a market share between 40 and 60 percent, a stable increase of around 3.5 percent is forecast. This information underlines that the brand is on the market despite the challenges, such as determined.