Chain belts conquer the beaches: the must-have for the summer of 2025!

Chain belts conquer the beaches: the must-have for the summer of 2025!

Österreich - The fashion world is currently conquered by an accessory that was his peak in the early 2000s: the chain belt, also known as a belly chain. Especially in the spring/summer 2025 season, these belts are an indispensable IT piece that is equally present on catwalks and on social media. Austria reports that prominent brands like Chloé, Miu Miu and Tibi presenting chain belts in their collections, whereby they offer different designs-from Oversized gold mussels to narrow, subtle metal variants. These accessories embody boho charm, vintage flair and feminine

The trend around the chain belts not only acts as a fashionable upgrade, but is also a favorite among the celebrities. Stars like Dua Lipa, Kylie Jenner and Jennie Kim were observed how to wear chain belts over bikinis or summer dresses. The increasing popularity of these belts is particularly powered by platforms such as fashiontok and fashiongram, where the gen z shows their interest in such accessories and picks up inspiration. In addition, there is access to authentic pieces from the early 2000s on second-hand platforms that are becoming increasingly popular.

sustainability in fashion

While the chain belt is a symbol of the current fashion hydration, there is also a growing awareness of sustainability in the industry. According to Sigma Earth , the fashion industry consumes around 93 billion cubic meters of water every year and is responsible for 10%of the global CO2 emissions. In view of these figures, the demand for sustainable practices among consumers has increased significantly in recent years, which is reflected in a study by McKinsey & Company. Accordingly, 67 % of the buyers value sustainable materials.

2025 is considered a crucial year for the fashion industry with regard to sustainability. The concepts of circulatory fashion based on reuse and recycling are becoming increasingly important. Important trends in this area are innovative approaches such as the use of recycled materials, withdrawal programs of large-scale brands and the latest technologies such as 3D printing. These technologies reduce textile waste production and enable needs -based manufacturing, which further drives sustainability.

The influence of online trading

The possibility of comfortably shopping chain belts and other fashion trends online also offers a welcome relief for many consumers. Providers such as Otto enable a 24/7 online shopping search and maintenance. In addition to fashion, this platform also offers a large selection of technology, furniture and personal services, whereby the focus is also on sustainable fashion options. Consumers can not only discover current trends here, but also receive styling tips and information about sustainable practices and products.

Overall, it turns out that the chain belt is not only a nostalgic accessory, but also becomes part of a larger trend towards more conscious consumption and sustainable fashion. The symbiosis of vintage trends and the insight that sustainability must be promoted makes this accessory an exciting element of the fashion world in the summer of 2025.