JBS is investing $ 7 million: Revolution for Pará's cattle farming

JBS is investing $ 7 million: Revolution for Pará's cattle farming

In an important initiative, the Brazilian food group JBS announced that it would invest over $ 7 million in the traceability of cattle and support for smaller generators in Pará. This investment aims to ensure the traceability of the entire cattle and buffalo herds in the region by the end of 2026. When presenting these initiatives during the "expedition to the sustainable meat and leather market of Pará", the scope of the project became clear, which includes the cooperation of governments, manufacturers, civil society and industry, such as [ots.at] (https://www.ots.at/presseaus-sung/ots_20250712_ots0001/JBS-InvestiTt- Mehr-als-7-mus-dollar-in-Die-Rueck trackability-and-Unterstugt- von-Klein-in-par) reports. As part of these initiatives,

JBS has provided $ 5 million for the "Traceability Accelerator Program". This program is intended to advance the introduction of labels for traceability in indirect suppliers. 2 million ear brands to producers and 175 readers are donated to the Agricultural Protection Authority Pará (Adepará) to support the monitoring of the cattle herd. The focus is initially on the southeast of Parás, between Marabá and Santana do Araguaia.

expansion of traceability

JBS has already started providing financial support and technical expertise for producers in Marabá. A pilot project for individual animal identification is carried out in cooperation with Allflex and various NGOs at the Friboi plant in Marabá. These measures should not only ensure traceability, but also help to eliminate the economic incentives for deforestation and to improve the living conditions of the farmers.

To support smaller producers in the region, four JBS Green Offices were set up in Pará that offer technical expertise and advisory services. By 2026, the company will invest an additional $ 600,000 in this office program. In addition, the JBS Fund for the Amazon will invest $ 7 million in projects that benefit over 5,000 families in the legal Amazon region.

sustainable agriculture in view

Another important project is the Juntos project, which is promoted with $ 2 million and makes small producers the transition to a low-carbon cattle breeding. More than 3,500 families are supported. At the same time, the Restauramazônia project is promoted with $ 5 million in order to promote agricultural systems and sustainable cattle breeding in Pará, which benefits over 1,500 family farmers.

These comprehensive measures are part of a strategic initiative that should not only improve the traceability of cattle in the Amazon region, but also contributes to combating deforestation by creating economic incentives for sustainable agriculture. According to nature.com, the protection of forests is of central importance in the context of global environmental changes, and such programs could play a decisive role in the protection of tropical biodiversity and local communities.