Haier at the top: leading household appliance manufacturer 2025!

Haier at the top: leading household appliance manufacturer 2025!

China - On June 19, 2025, it was announced that Haier is again at the top of the household appliances category. According to

haier has successfully developed from an OEM manufacturer into an independent brand and is pursuing a long-term growth strategy. In the 1990s, the company expanded into mature markets such as Europe and the USA before concentrating on the development markets of Southeast Asia, the Middle East and Africa. With the introduction of the 3-in-1 strategy, which includes local research and development, manufacturing and marketing, Haier can use regional needs.

The company's global market control is impressive. In 2024, Haier reported sales of $ 55.9 billion, which corresponds to an increase of 8 % compared to the previous year. The total profit also increased by 13 % to $ 4.2 billion. Interestingly, more than 50 % of Haier Smart Home's sales are omitted to abroad. According to Haier For 16 years has been number 1 under large household stamps and has a leading position in key regions such as China, the USA and New Zealand.

in Europe is also a leader in several core markets. In Japan, for example, Haier and Aqua share the largest market share in cooling devices, while the company in Southeast Asia is the number 1 on the overall market. In Thailand, Vietnam and Malaysia, Haier leads in various product categories, such as household appliances and air conditioning. These market strategies are part of Haier's continuous commitment to serve local needs through innovative products.

innovations and future plans

An outstanding product is the HAier X11 washing machine, which promises an energy saving of 60 % compared to European A-Class standards. To strengthen the brand image, Haier has closed partnerships with large tennis tournaments such as Roland-Garros and the Australian Open. Haier also pursues an ecosystem -driven strategy that focuses on intelligent life solutions, which are strengthened by Digital technologies

with a brand value of $ 47.6 billion, which corresponds to an increase of 47.1 % compared to the previous year, Haier is 54 of the Kantar Brandz Top 100 Most Valuable Global Brands 2025. Haier is also the only IoT ecosystem brand company that has been represented in the global ranking for seven years. The total value of the brands in the Global Top 100 was $ 10.7 trillion and has grown by 29 % compared to the previous year.

In the coming years, Haier plans to increase AI applications to increase productivity and innovative strength. The company has developed a proprietary AI models to optimize interaction with the users and to grasp the needs of the market even better.