Together for the future: WWF and trade rely on plant -based nutrition!

Together for the future: WWF and trade rely on plant -based nutrition!

The World Wildlife Fund (WWF) and domestic retail have asked the federal government to develop a comprehensive package of measures to promote a plant -based diet. In a joint appeal, the associations are calling for a new nutritional strategy that abolish the disadvantage of milk alternatives. It is also proposed to reduce VAT on fruit, vegetables and legumes in order to create financial incentives for healthy and climate -friendly diets. This initiative is particularly relevant in view of the current climate and biodiversity crisis, which requires a fundamental realignment of the nutrition system, as [Oekonews] reports.

A central point of the demands is the introduction of a uniform VAT rate of 10 % to animal and herbal milk alternatives. VAT on vegetable alternatives is currently 20 %, which is considered an unfair disadvantage. Retailers like Billa have already taken measures to reduce VAT on vegetable drinks, which led to an increase in sales by 23 %. This support for herbal products shows how important tax relief is for a sustainable diet.

change to plant -hugging nutrition

In Germany, there is a clear change towards a more sustainable, more plant -specific diet. The increasing demand is supported by an attractive and diverse supply in the food trade. This trend is also evident in the development of suitable criteria for determining the environmental effects of food to create transparency and influence consumption behavior. A state reconnaissance campaign could also help to illustrate the advantages of a plant -hugging diet, as [BVLH] notes.

A decisive factor for the success of plant -based nutrition is the pricing parity between vegetable and animal products. Efficiency gains in production and innovative approaches are necessary to make the prices of vegetable alternatives competitive. At the same time, it is emphasized that the product ready for herbal replacement products is crucial to convince consumers and to meet the constantly increasing requirements of the customers.

versatility of the vegetable nutrition

vegetable alternative products to animal foods are extremely diverse, but a simple comparison of the products is often difficult. Aspects to be taken into account include the nutrient profile, the health effects and the environmental effects of these foods. It is also important that when changing your diet, vegetable products are paid to the supply of essential nutrients. This includes, for example, the intake of calcium, iodine and vitamin B12, which can be ensured by selected foods or nutritional supplements, as explains the German Society for Nutrition (DGE).

The challenges and opportunities of a plant -based diet require both social and political support. The measures proposed by WWF and retail could not only promote the health of the population, but also make an important contribution to maintaining the environment.