According to the survey, parents are demanding: Noise and plastic toys!

According to the survey, parents are demanding: Noise and plastic toys!

A current survey on behalf of the Chamber of Labor (AK) Vienna shows the dissatisfaction of parents with the current toy. The survey, carried out by Gallup among 1,000 parents of children between the ages of two and ten, illustrates the growing demands for more sustainable and low -noise toys. Around 59% of the parents believe that the majority of the toy is not sufficiently recyclable. More than half criticizes the use of non -sustainable materials, especially plastic. In addition, around 50% of the parents find the noise level of toys too high, which heats up the search for quieter alternatives. [Vienna.at] (https://www.vienna.at/Spielitzeit-der-lupe-eltern-hmen- Mehr- undweniger-Laerm/9357767) reports that parents are increasingly looking for toys online, while many retailers are less frequented due to higher prices.

sustainability and gender clichés in focus

Another important aspect of the survey is the critical view of many parents on a gender stereotype in the toy industry. Around 60% of the respondents find the relationship between gender -neutral and specific toys in order, but still criticize existing stereotypes. In particular, 42% would like gender -neutral colors and designs as well as role models that break up clichés. Kornelius von geo.de shows in this context that often not the children but the parents select the toys based on learned stereotypes. This has sustainable effects on the interests and development of the children.

The professor Doris Holzberger emphasizes that boys who play with technology toys tend to develop a greater interest in scientific subjects, while girls who play with traditional gender toys are less interested in subjects such as math or physics. Almut Schnerring criticizes gender marketing, which follows the social norms and undermines the individuality of the children. This disadvantage could lead to a shortage of skilled workers in craftsmanship and MINT professions in the long term.

demands for change and sustainability

AK Vienna calls for urgent measures to improve the game situation. This includes the inclusion of toys in the work plan of the ecodesign regulation and the maintenance of the EU supply chain directive to ensure consistent sustainability criteria. At the same time, it is appealed to the fact that market surveillance authorities should monitor online products from non-EU countries in order to reduce the proportion of toys increased by 2023.

In the context of sustainability, some toy manufacturers are on the right track. Lego, for example, started the "Lego Replay" initiative to pass on unused stones, while Playmobil wants to switch completely to sustainable materials by 2027/28 and already used 90% plant-based plastics in a new junior series. These steps are part of a trend towards sustainable toy consumption, which is becoming increasingly important. IFAK children's media points out that a conscious purchase decision aims at tested seals and better consumption habits to reduce the environmental effects.